10 By 10 GTM brain

category

market profile

• text: Growing technology companies often engage multiple agencies to reach engineers, creating relationship management and duplicate-candidate work.
• text: Recruiting agencies benefit from access to more employer roles for candidates they have already sourced.

personas

• title: CTO or VP engineering at a startup
  pains:

  • Urgent technical hiring competes with engineering leadership time
  • Hard-to-find specialized engineers are absent from the existing network
• title: Head of talent acquisition
  pains:

  • Coordinating several agencies and duplicate submissions
  • Interviewing candidates who are not qualified or interested
• title: Independent technical recruiter
  pains:

  • Strong candidates need access to more suitable open roles quickly
  • Sourcing effort is wasted when existing client requisitions do not fit

icp

• text: US technology startups, including seed through growth-stage companies, hiring engineers or designers.
• text: Technical recruiting agencies with qualified candidates and a need for additional employer demand.

message pillars

• text: Combine automation with recruiter judgment.
• text: Expand access beyond a hiring team's existing network.
• text: Prioritize relevant, interested candidates.

objections

• objection: Another recruiter will create more duplicate submissions and management overhead.
  response: Discuss deduplication and a single intake process before sharing open roles.
• objection: Agency candidates may not meet our technical bar.
  response: Pilot one difficult role, agree on screening criteria and review interview conversion and feedback quality.
• objection: Recruiting fees may be unpredictable.
  response: Ask for a written placement fee and replacement terms; the site says no upfront cost.

competitors

• name: Talentpair
  why: Recruiting marketplace matching technology employers and candidates.
• name: AmazingHiring
  why: Technical talent sourcing platform competing for the same hiring need.
• name: Underdog.io
  why: Technology hiring marketplace connecting employers and candidates.

keywords

• technical recruiting marketplace
• engineering recruitment agencies
• hire software engineers startup
• recruiter candidate marketplace
• hard to fill engineering roles
• recruiting agency candidate matching

voice

• practical and hiring-focused
• speed-oriented
• human and technology combined

signals

• text: Recently funded startup planning to expand its engineering team rapidly.
• text: Technical openings have remained unfilled despite multiple recruiters or job-board searches.

pricing

motion

channels

• investor referrals
• recruiter partnerships
• SEO

confidence

Founders

• name: April Chang
  title: Founder/CEO
  role: CEO
  bio: What is 10x10? It's our commitment to revolutionizing hiring-10x better, 10x faster. Our hard work turned a slogan into reality: connected 80 senior engineers with a startup in only 2 weeks, with 10 in final interviews by week 3! Flexport, Front, Grammarly, Iterable, Monte Carlo, Niantic, Otter.ai, Plaid, and 200+ trust 10by10 to hire the best talent fast. April has an extensive engineering background, serving as the Head of Payments at PayPal and VP of Engineering at both Eventbrite.
• name: Robert Bartruff
  title: Founder
  role: Founder