Acunote GTM brain

category

market profile

• text: Teams need reliable execution data and forecasts rather than status reports disconnected from daily work.
• text: Acunote supports both small teams and matrix organizations with multiple projects and departments.

personas

• title: Engineering manager
  pains:

  • Keeping sprint progress and bugs visible without a slow reporting workflow
  • Coordinating distributed developers across source control and issue trackers
• title: Project or portfolio manager
  pains:

  • Forecasting dates across shared resources
  • Reporting actual progress across concurrent projects and departments

icp

• text: Software and IT teams practicing Scrum or managing product delivery, from small groups to enterprise departments.
• text: Multi-team organizations with 10 to 500 staff and concurrent projects are relevant to corporate and enterprise plans.

message pillars

• text: Reduce friction in daily project tracking.
• text: Replace aspirational status with execution-based visibility.
• text: Use analytics to manage across organizational levels.

objections

• objection: Will it fit our existing development workflow?
  response: Evaluate the listed source control and bug tracker integrations with a real sprint.
• objection: Can it handle multiple departments?
  response: The enterprise tier describes cross-department projects and analytics; validate against your portfolio.

competitors

• name: Scrumwise
  why: Scrum planning and tracking alternative.
• name: Jira
  why: Issue tracking and agile project management alternative.

influencers

• name: Gleb Arshinov
  url: https://techcrunch.com/2012/07/02/acunote-yc-alum-takes-on-project-management-with-a-real-time-gmail-like-interface/
  why: Founder and CEO discussed the launch and product speed.

keywords

• scrum project management software
• sprint burndown charts
• agile project tracking
• project portfolio analytics
• software development project management

voice

• Practical and direct
• Data-driven
• Ease-of-use oriented

signals

• text: A team is formalizing Scrum and needs sprint burndowns and backlog visibility.
• text: A matrix organization needs cross-department reporting on shared projects.

stack

• GitHub
• Bitbucket
• Subversion
• Perforce
• JIRA

pricing

motion

channels

• SEO
• website signup
• press

confidence

Founders