Agave GTM brain

category

market profile

• text: Contractors run finance and project management on separate systems, including legacy construction ERPs, creating manual synchronization and accounting work.
• text: Construction AP requires job and cost-code allocation, approval routing and write-back into the actual ERP.

personas

• title: Construction CFO or controller
  pains:

  • Job costs and commitments are fragmented across field and finance systems
  • Manual reporting delays visibility and makes cost control difficult
• title: Accounts payable manager
  pains:

  • Invoice lines must be matched and coded to the right job and cost code
  • Project manager approvals and ERP re-entry slow down processing
• title: Construction technology or systems director
  pains:

  • Legacy ERP integrations can be hard to build and maintain
  • Field and back-office data drift when systems do not sync

icp

• text: General and trade contractors with roughly $5 million to $5 billion in revenue, the customer range stated on the site.
• text: Contractors using construction ERP systems alongside Procore or Autodesk Build, particularly with high invoice or expense volumes.

message pillars

• text: Unify construction finance operations.
• text: Reduce manual work while preserving the existing ERP.
• text: Provide finance workflows built around construction's job-cost complexity.

objections

• objection: Will this require replacing our accounting system?
  response: Agave says it layers onto existing ERPs; validate the specific ERP version and read/write workflows during a demo.
• objection: Can AI handle our job codes and approval rules safely?
  response: Pilot actual invoices and exceptions with finance review, measuring coding accuracy and write-back before scaling.
• objection: How much will the rollout cost?
  response: Request a custom proposal covering selected modules, business size and any implementation fees.

competitors

• name: Vergo
  website: https://www.getvergo.com/products/ap-invoices
  why: Construction-focused invoice processing, cost coding and ERP integration.
• name: Briq
  why: Construction finance automation including AP and forecasting.
• name: TimberScan
  why: Construction AP automation connected to Sage 300 CRE.

keywords

• construction AP automation
• construction ERP integration
• contractor invoice coding
• Procore ERP sync
• construction job cost reporting
• construction expense management

voice

• construction-specific
• practical
• confident

signals

• text: Contractor uses Procore or Autodesk Build alongside a construction ERP and reports duplicate entry or out-of-sync job costs.
• text: Finance team is growing invoice volume or adding projects without equivalent AP headcount.

stack

• Procore
• Autodesk Build
• Sage 300 CRE
• Viewpoint Vista
• CMiC
• Foundation
• QuickBooks

hiring

• Engineering Manager

pricing

motion

channels

• SEO
• LinkedIn
• partners

confidence

Founders

• name: Tom Reno
  title: Founder
  role: Founder
  bio: Tom is co-founder/CEO of Agave. Before Agave, Tom worked at Amazon, Barclays Investment Bank, and Graphiq (acq. by Amazon). He is a proud Delawarian.
• name: Pooria Azimi
  title: Founder
  role: Founder
  bio: Pooria is the co-founder of Agave. Prior to Agave, Pooria was a core engineer behind Graphiq, a semantic search startup in Santa Barbara, CA, later acquired by Amazon to power Alexa. At Amazon, he helped scale Graphiq Search to dozens of languages and billions of queries per month. Originally from Iran, he has a master degree in Computer Science from Oregon State University.
• name: John Zucchi
  title: Founder
  role: Founder
  bio: John is a co-founder of Agave. Before Agave, John was a Technical Program Manager at Amazon Alexa building an enterprise product from inception, Product Manager at Graphiq (acq. by Amazon), and Equity Capital Markets Analyst at Barclays Investment Bank. John graduated from Columbia, and was born and raised in Toronto 🇨🇦.