Aidy GTM brain

category

market profile

• text: People with IBD manage symptoms, meals and treatment between appointments and benefit from a usable record to share with clinicians.
• text: Aidy also addresses patient services, medical affairs, specialty pharmacies and GI providers as potential partners.

personas

• title: Person living with Crohn's or ulcerative colitis
  pains:

  • Symptoms, food and treatments are difficult to remember accurately between appointments.
  • A changing treatment schedule and unpredictable flares make everyday self-management burdensome.
• title: Pharma patient services or specialty pharmacy leader
  pains:

  • Patients may struggle to stay engaged with treatment and refill schedules.
  • Needs patient support that fits daily routines and can complement clinical care.
• title: Gastroenterology provider
  pains:

  • Appointments provide a limited view of symptoms and treatment experience between visits.
  • Patients may arrive without a clear timeline or questions.

icp

• text: US patients managing Crohn's disease or ulcerative colitis, especially those starting or changing treatment.
• text: Specialty pharmacies, IBD care providers and life sciences patient support teams serving IBD populations.

message pillars

• text: Offer personalized support for everyday IBD management.
• text: Help patients bring useful information to appointments.
• text: Make daily tracking easier to interpret.

objections

• objection: Will tracking add another burden to a difficult condition?
  response: Start with a few symptom, meal or medication entries using text or the app and assess whether the resulting trends help.
• objection: Can the tool replace my clinician?
  response: It offers educational and tracking support; treatment decisions remain with the patient's care team.
• objection: Can partners trust patient engagement and evidence?
  response: Assess consent, privacy, cohort quality and real-world outcomes in a scoped discussion before any partnership.

competitors

• name: My IBD Care
  why: IBD-specific education and tracking alternative.
• name: MyGut
  why: Free IBD guidance and tracking alternative.
• name: Bearable
  why: General chronic illness symptom tracking app.

influencers

• name: Max Williamson
  url: https://www.producthunt.com/products/aidy-ibd-navigation-app
  why: Co-founder who introduced the IBD app in its launch post.

keywords

• Crohn's symptom tracker
• ulcerative colitis app
• IBD food diary
• IBD medication tracker
• Crohn's flare tracking
• IBD patient support program

voice

• Empathetic and reassuring
• Practical and patient-centered
• Clear and educational

signals

• text: A patient is newly diagnosed, starting a biologic or switching treatments.
• text: A specialty pharmacy or patient services team is looking to improve refill persistence for IBD therapies.

pricing

motion

channels

• SEO
• App Store
• patient communities
• partnerships
• Product Hunt

confidence

Founders

• name: Max Williamson
  title: Founder/CEO
  role: CEO
  bio: I'm building Aidy, a mobile app that helps people better manage chronic health conditions, starting with IBD. Previously I worked on AI and global health at The Rockefeller Foundation, served as a foreign policy fellow in the U.S. Senate, worked as the data director for a victorious Senate campaign, and helped launch a COVID testing lab in Delaware during the pandemic. I studied CS and policy at MIT, where I was named a Truman Scholar and a finalist for the Rhodes Scholarship.
• name: Peter Crocker
  title: Founder/CTO
  role: CTO
  bio: I'm building Aidy, an app that helps people understand and navigate their chronic health conditions like IBD. My background is in machine learning, where I specialized in graph neural networks and causal inference for bio and health data. I hold a BA (2020) and MEng (2021) from MIT, where I studied Electrical Engineering and Computer Science with a focus on Artificial Intelligence.
• name: Greg Miller
  title: Founder
  role: Founder
  bio: Policy entrepreneur working to create a better economic system