Aleph Solutions (Alephee) GTM brain

Alephee connects automotive aftermarket brands, distributors and retailers to manage catalogs, sourcing and marketplace sales.

category

Automotive aftermarket commerce

market profile

  • text: Aftermarket e-commerce depends on accurate part-to-vehicle fitment and coordination across brands and resellers.
  • text: Latin American manufacturers and resellers use marketplaces alongside established distribution networks.

personas

  • title: Aftermarket brand e-commerce director
    pains:
    • Inconsistent product content and pricing across reseller listings
    • Little visibility into online channel performance
    • Maintaining fitment data across thousands of SKUs
  • title: Auto parts wholesaler commercial manager
    pains:
    • Reaching retailers and coordinating stock and orders
    • Growing online sales without disrupting the distribution network
  • title: Marketplace manager at a parts retailer
    pains:
    • Manually creating listings and updating stock
    • Marketplace fees and price changes eroding margins

icp

  • text: Automotive aftermarket brands and manufacturers with large parts catalogs and regional reseller networks in Latin America.
  • text: Wholesalers and retailers selling parts, tires and accessories through marketplaces such as Mercado Libre.

message pillars

  • text: Connect the whole automotive channel.
  • text: Equip resellers with trusted catalog data.
  • text: Give brands visibility into their network.

objections

  • objection: Will this compete with our existing distributors?
    response: Alephee is designed to connect brands and reseller networks; agree on channel rules and access before rollout.
  • objection: Our fitment catalog is too complex to migrate.
    response: Start with a representative SKU sample and validate vehicle compatibility, listing quality and update processes.
  • objection: Marketplace margins are thin.
    response: Test net margins with marketplace fees and price rules included, using a small pilot.

competitors

  • name: SpiritShop
    website: https://www.spiritshop.com.br/en/
    why: Latin American automotive B2B commerce, fitment and marketplace platform.
  • name: RevolutionParts
    website: https://www.revolutionparts.com/
    why: Automotive parts catalogs and multichannel commerce, primarily North America.
  • name: iMotriz
    website: https://www.imotriz.com/info/english-page
    why: Latin American auto parts marketplace connecting buyers and sellers.

keywords

  • auto parts marketplace integration
  • automotive aftermarket ecommerce Latin America
  • Mercado Libre auto parts catalog
  • vehicle fitment catalog software
  • parts distributor B2B platform
  • auto parts inventory marketplace

voice

  • growth-oriented
  • collaborative
  • commercial

signals

  • text: A parts brand is expanding its Mercado Libre reseller program or digitizing its catalog.
  • text: A distributor is struggling with marketplace pricing and large SKU volumes.

stack

  • Mercado Libre
  • Amazon
  • Shopee

pricing

model: free

motion

hybrid

channels

  • partnerships
  • LinkedIn
  • SEO
  • sales

confidence

medium

Founders

  • name: Gaston Zelerteins
    title: Founder
    role: Founder
    bio: Gaston is a technology entrepreneur. In 2005 co-founded Perception Group, a Microsoft Gold Partner to develop software solutions across LATAM. Now, he is building Aleph in partnership with Mercado Libre and Amazon, in charge of the commercial strategy, new businesses and the future of the company. Gaston is married with Gabriela, is a proud father of three girls: Nina, Amelie and Ambar; and is always dreaming of changing the world making software to contribute to the evolution of societies.
  • name: Javier Neumann
    title: Founder
    role: Founder
    bio: Javier is an Electronic engineer graduated w/honors at Buenos Aires University and an MBA at Saint Andrews University in Argentina. Before founding Aleph, led the Microsoft Dynamics Division for Latin America and earlier was a regional sr executive at Accenture. He is married w/Carolina and has 3 children (Agustina, Candela and Santiago). Loves sports and currently practices biking, swimming and golf. At Aleph Javier leads strategic and finance planning and manages investors relationship.
  • name: Jonathan Saiegh
    title: Founder
    role: Founder
    bio: Founder - COO & CPO at AlephCRM E-commerce & Software Lover Information systems engineer with over 20 years experience in the software industry and e-commerce. Corporate market interacting with technologies areas and directors. My main areas of expertise are: entrepreneurships, e-commerce, technologies business evaluation, projects investment, management, consulting for business technology strategies, product development, software engineering, sales specialist.

Back to YC companies