Apozy GTM brain

category

market profile

• text: Browser isolation and secure web gateways compete for organizations protecting users against malicious websites.
• text: Apozy positions its browser extension and visual threat data as a way to protect employees at the moment they click.

personas

• title: CISO or security director
  pains:

  • Phishing pages and impersonation put employee credentials and company reputation at risk.
  • Email-only controls cannot prevent every dangerous link from reaching a browser.
• title: Endpoint or IT administrator
  pains:

  • Deploying web protection can require infrastructure changes and disrupt users.
  • Browser extensions and ad controls are difficult to manage consistently.
• title: Security operations analyst
  pains:

  • Suspicious URLs require investigation context and incident data.
  • Previously unseen malicious pages may evade traditional domain lists.

icp

• text: Organizations with browser-dependent employees and a security team responsible for phishing and malicious website exposure.
• text: The published pricing separates organizations of 1 to 1,000 users from enterprise customers with 1,001 or more users.
• text: Teams seeking centrally managed browser protection without a proxy deployment are a potential fit.

message pillars

• text: Make risky browsing safer at the point of click.
• text: Reduce deployment friction through an extension.
• text: Connect browser threat intelligence to existing tools.

objections

• objection: Will browser protection slow or disrupt employees?
  response: Pilot on the actual browser fleet and measure compatibility, latency and user feedback.
• objection: Does this overlap with existing security tools?
  response: Compare click-time phishing coverage, extension controls and incident visibility with existing products.
• objection: How is browsing data handled?
  response: Review current privacy, data retention and security terms before deployment.

competitors

• name: Menlo Security
  why: Offers enterprise browser isolation and web security.
• name: Zscaler
  why: Offers web security and appears in Apozy's own comparison.
• name: Cisco Umbrella
  why: Competes for web security budgets and appears in Apozy's comparison.

influencers

• name: Rick Deacon
  url: https://www.apozy.com/blog/startup_phishing
  why: Apozy co-founder and CEO who has written about phishing incidents.

keywords

• browser isolation security
• phishing browser protection
• enterprise browser defense
• browser extension auditing
• malicious website isolation
• secure web gateway

voice

• direct and protective
• technical but accessible
• deployment focused

signals

• text: A recent phishing incident prompts a review of click-time browser protection.
• text: An IT team wants central visibility into browser extensions across a distributed workforce.

stack

• Chrome extension
• Google SSO
• SAML SSO

pricing

motion

channels

• SEO
• webinars
• partners
• documentation

confidence

Founders

• name: Erhan Justice
  title: Founder/CTO
  role: CTO