Applied Electrodynamics, Inc. GTM brain

Applied Electrodynamics is developing WaveSight, a through-wall imaging camera for construction and other physical inspection teams.

category

Through-wall imaging hardware

market profile

  • text: Construction teams need to identify concealed building systems and as-built conditions before intrusive work; wall scanners and radar are existing alternatives.
  • text: WaveSight is offered for preorder; pricing, shipping dates and detailed specifications are not publicly established in the reporting found.

personas

  • title: Construction project manager or superintendent
    pains:
    • Unknown pipes and wiring cause change orders and damage when opening existing walls.
    • As-built documentation may not reflect conditions encountered on site.
  • title: BIM or VDC manager
    pains:
    • Existing concealed mechanical, electrical and plumbing systems are difficult to map into a building model.
    • Teams need reliable field measurements before coordinating renovation work.
  • title: Manufacturing quality inspection lead
    pains:
    • Hidden assemblies and parts are difficult to verify after enclosure.
    • Destructive inspection can slow production and field service.

icp

  • text: Commercial construction and renovation firms with recurring work in existing buildings and BIM coordination needs; size and geography are not specified.
  • text: Manufacturers inspecting enclosed assemblies and organizations screening bags or packages are adjacent potential segments.

message pillars

  • text: Map concealed building systems with stated millimeter accuracy.
  • text: Inspect conditions behind surfaces.
  • text: Verify hidden assemblies in production or the field.

objections

  • objection: Will it work through our specific wall materials?
    response: Request a site-specific demonstration and measured performance on representative assemblies before purchase.
  • objection: We already own a wall scanner.
    response: Compare usable imaging, measurement accuracy, workflow and surface coverage in the same job conditions.
  • objection: What does it cost and when will it ship?
    response: Ask the company for launch pricing and delivery commitments; public figures were not found.

competitors

  • name: Vayyar Imaging
    website: https://www.constructiondive.com/news/this-high-tech-stud-finder-can-spot-more-than-wood/429594/
    why: Walabot wall scanners locate hidden objects using radio-frequency imaging.
  • name: Bosch
    website: https://www.eeworldonline.com/how-can-you-see-through-walls/
    why: D-TECT wall scanners use radar to identify concealed objects for construction work.

keywords

  • see through wall camera
  • construction wall scanner
  • locate pipes and wires in walls
  • as built MEP scanning
  • BIM wall imaging
  • non destructive assembly inspection

voice

  • Confident and visual
  • Engineering-led
  • Practical

signals

  • text: A contractor wins a renovation project with incomplete as-built documentation or significant MEP coordination.
  • text: An inspection team is seeking nondestructive verification of enclosed assemblies.

pricing

model: unknown

motion

sales_led

channels

  • LinkedIn
  • X
  • Instagram
  • YouTube
  • Preorder website

confidence

medium

Founders

  • name: Bilgehan Avser
    title: Founder/CEO
    role: CEO
    bio: Bil Avser previously led antenna technologies at Apple across multiple iPhone generations, including UWB, 5G, and mmWave systems, before serving as Head of Technology at Humane through its acquisition by HP. He holds a PhD in Electrical Engineering, has 35+ patents in electromagnetics and RF systems, and received the IEEE APS Pre-Doctoral Research Award.
  • name: Brian Huppi
    title: Founder
    role: Founder
    bio: Brian Huppi is a hardware engineer and inventor who helped build the earliest iPhone prototypes at Apple, contributing to the multitouch hardware that redefined how the world interacts with devices. He co-invented the first generation Nest Learning Thermostat and later worked on the AI Pin at Humane. He is a named inventor on numerous patents spanning touch interfaces, sensing systems, lighting, and connected devices. Brian holds degrees in Civil and Electrical Engineering from UMass Amherst.
  • name: Paul Leutheuser
    title: Founder
    role: Founder
    bio: Paul Leutheuser is a hardware product design engineer who drove numerous new iPhone features into production, including the first haptic home button and IPX8 sealed enclosure. He then designed and shipped multiple 0-1 products at Humane, leading the Product Design team post-acquisition. Paul has 11 patents and holds a Mechanical Engineering degree from UC Berkeley.
  • name: George McLean
    title: Founder
    role: Founder
    bio: George McLean is an applied physicist with wide-ranging experience in semiconductor imaging systems and medical devices and patents in retinal prothesis and wearable physiological monitoring. At Humane he made key contributions to the laser display of the Ai Pin. He holds degrees in physics from MIT and UC Berkeley.

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