Arbital GTM brain

Arbital offers active traders a unified app for memecoins, tokenized stocks, perpetuals and market-making strategies.

category

Onchain multi-asset trading app

market profile

  • text: Onchain traders use different venues for memecoins, perpetuals and tokenized equities, creating a consolidation opportunity.
  • text: Arbital's market-making product routes strategies across existing decentralized exchanges, relying on partner liquidity.

personas

  • title: Active crypto and memecoin trader
    pains:
    • Finds trending tokens and moves between trading venues while prices change quickly.
    • Must manage balances across separate apps for spot tokens and perpetuals.
  • title: Self-directed multi-asset trader
    pains:
    • Wants access to tokenized equity exposure and crypto through one interface.
    • Needs to understand instrument availability, liquidity and differences from owning underlying shares.
  • title: Automated market-making trader
    pains:
    • Operating maker strategies across perp venues requires monitoring inventory, costs and losses.
    • Building and maintaining venue-specific execution infrastructure is complex.

icp

  • text: Individual crypto-native traders interested in memecoins and perpetuals, subject to local eligibility and product restrictions.
  • text: Active onchain traders and market makers who want tokenized equities and automated strategies alongside crypto markets.

message pillars

  • text: Consolidate trading markets in one interface.
  • text: Surface trending tokens quickly.
  • text: Use a single balance across supported markets.

objections

  • objection: Are the markets available where I live and what do tokenized equities represent?
    response: Check current eligibility, issuer terms and instrument rights before funding or trading.
  • objection: How do costs and liquidity compare with my existing exchange?
    response: Compare venue fees, spreads, depth and bot costs for the intended markets before trading.
  • objection: Can a bot or leverage amplify losses?
    response: Review leverage, liquidation rules, execution risk and strategy controls; no returns are assured.

competitors

  • name: Axiom
    why: DeFi trading platform offering memecoins and perpetuals.
  • name: Travix
    why: Onchain multi-asset broker covering crypto and stocks.
  • name: One Trading
    why: Trading platform identified among comparable alternatives.

keywords

  • crypto perpetual futures trading
  • tokenized stock trading app
  • memecoin trading terminal
  • automated crypto market making
  • trade perps and stocks
  • onchain multi asset trading

voice

  • Trader-native and energetic
  • Short, action-led phrases

signals

  • text: A trader already uses multiple perpetual DEXs and is exploring automated market-making tools.
  • text: A crypto user trades memecoins and wants tokenized equity exposure from the same account.

stack

  • Solana
  • xStocks

pricing

model: unknown

motion

product_led

channels

  • X
  • LinkedIn
  • referrals
  • trading competitions

confidence

medium

Founders

  • name: Karon Pangestu
    title: Founder/CEO
    role: CEO
    bio: Co-founder at Arbital. Head of Growth and first non-engineering hire at Aevo, where I led growth, marketing, and product - helping scale the exchange from $1B to ~$100B in cumulative trading volume, and growing DAU from 1K to 30K in five months. Helped take the company public via token launch (token now listed on Binance and Bybit, ~$3.8B ATH valuation). Previously co-founded Launchy, a crypto media platform reaching 20K+ builders and investors. BA in Mathematics & Statistics, LSE.
  • name: Steven Mulyawan
    title: Founder/COO
    role: COO
    bio: Co-founder at Arbital. Led BD and partnerships at Aevo across Asia, personally building and owning relationships with major KOLs, agencies, and high-net-worth traders - the network we now tap directly to drive Arbital's growth. Onboarded 10,000+ traders during Aevo's scale from $1B to ~$100B in cumulative volume.
  • name: Vincent Owen Toniwan
    title: Founder/CTO
    role: CTO
    bio: Co-founder at Arbital. Built and ran the backend and market-making infrastructure that powered Aevo as it scaled from $1B to ~$100B in cumulative volume - driving latency down to <2ms at 100k events/s. Built Aevo Degen from scratch, one of the first exchanges offering up to 1,000x leverage. Previously led backend at N1 (terminal.trade) and MEV infrastructure at Bitwyre.

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