Asendia AI GTM brain

category

market profile

• text: Staffing agencies compete to submit qualified candidates quickly, making sourcing and screening capacity commercially important.
• text: The product also addresses high-volume hiring across healthcare, IT and light industrial roles.

personas

• title: Staffing agency owner or CEO
  pains:

  • Recruiters cannot screen the full candidate pool quickly enough to win requisitions.
  • Scaling recruiter headcount increases delivery costs before placement revenue arrives.
• title: Recruiting operations leader
  pains:

  • Phone screens and follow-ups consume recruiter time across multiple channels.
  • A generic screening process can miss the criteria and judgment specific to each desk.
• title: Healthcare staffing desk lead
  pains:

  • Locum tenens requisitions require rapid candidate engagement and qualification.
  • Missed calls and slow follow-up delay a shortlist.

icp

• text: Staffing and recruiting agencies handling recurring or high-volume requisitions, especially healthcare, IT and light industrial desks.
• text: Enterprise hiring teams with large candidate pools and a repeatable initial screening process are a secondary fit.

message pillars

• text: Replicate the best recruiter's approach instead of imposing a generic process.
• text: Accelerate delivery of qualified shortlists.
• text: Increase screening capacity with AI interviews.

objections

• objection: Will an AI agent reflect how our recruiters qualify candidates?
  response: Evaluate a pilot against the desk's own screening criteria and review its shortlist with a recruiter.
• objection: Will automation damage candidate experience?
  response: Review real call and follow-up examples and measure candidate responses before expanding.

competitors

• name: Humanly
  website: https://www.humanly.io/
  why: Offers AI sourcing, screening and interviews for high-volume hiring.
• name: Paradox
  website: https://www.paradox.ai/
  why: Automates candidate conversations and hiring workflows.

keywords

• AI recruiter for staffing agencies
• automated candidate screening
• staffing agency AI sourcing
• AI phone screening
• healthcare staffing automation
• recruitment follow up automation

voice

• Direct and outcome-led
• Recruiter-centric
• Confident about speed and scale

signals

• text: Agency is adding recruiters or expanding a high-volume staffing desk, suggesting capacity pressure.
• text: A staffing team repeatedly fills healthcare or IT requisitions and already has a candidate database.

pricing

motion

channels

• website
• customer stories
• webinars

confidence

Founders

• name: Rihab Lajmi
  title: Founder/CEO
  role: CEO
  bio: I am Co-Founder & CEO of Asendia AI. Previously I worked as a cloud engineer at companies like Microsoft and Google across Europe and the US. Now I am co-building Asendia AI, the smartest recruitment engine for staffing agencies and Enterprise.
• name: Badis Zormati
  title: Founder/CTO
  role: CTO
  bio: Co-Founder and CTO of Asendia AI. I hold a master's degree in Electrical Engineering and Computer Science from the Technical University of Munich. At Infineon Technologies, I built firmware for MEMS-based products and led the AI transformation of hardware solutions, including the first tiny machine learning models running on the edge for miniature microphones. I worked closely with Fortune 500 companies to drive AI-led transformations of their hardware products.