Augment Inc. GTM brain

category

market profile

• text: CopierBridge connects legacy device SMTP logins to a Microsoft 365 mailbox using OAuth; its terms identify Augment Inc. as operator.
• text: Microsoft plans to disable SMTP AUTH basic authentication by default in existing tenants at the end of December 2026, with a final removal date to be announced later; administrators retain options in the interim.
• text: YC job listings describe an earlier AI SDR product called Roger; its current relationship to the stealth company and CopierBridge is unclear.

personas

• title: Microsoft 365 administrator
  pains:

  • Must inventory legacy senders before authentication defaults change.
  • Older devices may not support OAuth and scan-to-email can fail after a configuration change.
• title: Managed service provider engineer
  pains:

  • Needs to maintain mixed copier fleets across multiple customer tenants.
  • Wants individually revocable device credentials and predictable deployment steps.
• title: Small business IT or office manager
  pains:

  • Staff depend on scanned documents reaching recipients without interruption.
  • A costly copier replacement may be hard to justify solely for authentication support.

icp

• text: Organizations using Microsoft 365 with scanners, copiers or business applications that send via SMTP using mailbox passwords; especially relevant where devices lack OAuth.
• text: IT service providers managing mixed device fleets are a plausible channel and buyer segment, though a dedicated MSP offering is not confirmed.

message pillars

• text: Maintain scan-to-email during the authentication transition.
• text: Configure devices with a short set of familiar settings.
• text: Limit mailbox permissions and explain data handling.

objections

• objection: Can we avoid an additional service?
  response: If the device supports Microsoft OAuth, the company itself recommends using it; compare Microsoft's relay and other supported options against your environment.
• objection: Can the relay read our mailbox or store scanned records?
  response: The vendor says it has send-only access and does not retain scans; validate permissions, security and retention terms before use.
• objection: Will this work across our devices?
  response: Check TLS, SMTP settings and model compatibility with a representative device and test actual delivery.

competitors

• name: ScanRelay
  website: https://scanrelay.infinihash.com/
  why: Provides a Microsoft 365 scan-to-email relay for legacy devices.
• name: SMTP2GO
  why: Hosted SMTP sending service used as an alternative for scanners and copiers.
• name: SMTPly
  website: https://smtply.app/en/
  why: Windows-hosted SMTP relay delivers through Microsoft Graph with OAuth.

keywords

• Microsoft 365 scan to email
• SMTP AUTH basic authentication retirement
• copier OAuth relay
• scanner SMTP relay
• Office 365 printer scan to email
• SMTP2GO alternative

voice

• plain-spoken
• practical
• reassuring

signals

• text: Microsoft 365 administrators are auditing SMTP AUTH basic authentication usage ahead of default changes.
• text: A managed IT provider supports legacy multifunction devices that cannot authenticate using OAuth.

stack

• Microsoft 365
• SMTP
• OAuth
• TLS

hiring

• Head of Sales and Founding Account Executive, listed for Roger on YC; current relevance unconfirmed

pricing

motion

channels

• SEO
• printer setup guides
• website self-service

confidence

Founders

• name: Rithwik Pattikonda
  title: Founder/CEO
  role: CEO
  bio: Founder at Roger (aka ClawGTM / MoneyPrinter) Previously bootstrapped and scaled OctoShop to a $2M+ all cash exit before I graduated college. Bootstrapped TravelArrow to 1.7M+ ARR with $0 marketing spend.