Aurabeat GTM brain

Aurabeat sells HVAC filtration retrofits and air purifiers to building operators and other indoor air quality buyers.

category

HVAC filtration and air purification

market profile

  • text: Commercial buildings must balance filtration performance with HVAC energy costs.
  • text: The company also sells standalone air purifiers, a market with many competing brands.

personas

  • title: Facilities director
    pains:
    • Air handling units consume electricity throughout the building day.
    • Retrofitting operational equipment can disrupt tenants and maintenance schedules.
  • title: Building sustainability manager
    pains:
    • Needs a credible energy reduction project for existing HVAC equipment.
    • Must maintain filtration while reducing fan energy.
  • title: Workplace or healthcare facilities manager
    pains:
    • Needs air cleaning suited to occupied rooms and infection control requirements.
    • Must compare independent testing, coverage and replacement filter costs.

icp

  • text: Owners and managers of commercial buildings with central air handling units and an energy retrofit budget.
  • text: Operators of offices, healthcare and other occupied spaces seeking room-level air purification.

message pillars

  • text: Fit filtration to both retrofits and new equipment.
  • text: Reduce building electricity costs.
  • text: Avoid installation downtime.

objections

  • objection: Will it work with our existing air handling units?
    response: Request an equipment-specific survey and an installation plan; the website describes compatibility with AHUs.
  • objection: Will savings justify the purchase?
    response: Ask for a measured pilot, baseline fan power and site-specific payback estimate.

competitors

  • name: Blueair
    why: Offers competing room air purifiers.
  • name: Coway
    why: Offers Airmega room air purifiers for indoor air quality.
  • name: Dyson
    why: Sells air purifiers to residential and workplace buyers.

keywords

  • HVAC energy saving retrofit
  • air handling unit filtration upgrade
  • commercial building air filtration
  • indoor air purifier
  • building decarbonization HVAC
  • silver ion air purifier

voice

  • practical
  • energy savings focused
  • technology led

signals

  • text: A commercial property owner announces an HVAC energy retrofit or carbon reduction program.
  • text: A facilities team plans air filtration upgrades in an occupied building.

pricing

model: unknown

motion

hybrid

channels

  • website
  • case studies
  • Facebook
  • YouTube
  • Instagram

confidence

medium

Founders

  • name: Phil Yuen
    title: Founder
    role: Founder
    bio: Phil is part of the YC 06 batch, TextPayMe founder, a mobile payment system which was eventually acquired by Amazon and became Amazon Payments. Now working on an anti COVID-19 Air Filtration device.
  • name: Roger Sze To
    title: Founder
    role: Founder
    bio: 15+ years of research experience in building energy and indoor environmental quality, inventor of 3 technologies related to energy saving and air disinfection.

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