Avoca Systems GTM brain

Avoca automates patient access and operational workflows for radiology networks, from referrals and booking through follow-up.

category

Radiology patient access automation

market profile

  • text: Radiology scheduling requires matching clinical protocols, equipment, staff skills, site rules and RIS records, not just finding an empty slot.
  • text: The company reports a customer example with 86% call resolution and positions itself for established networks and growing practices.

personas

  • title: Radiology network COO
    pains:
    • Abandoned calls and stalled referrals leave scanner capacity unused
    • Expansion adds scheduling headcount and operational variation across sites
  • title: Patient access or booking manager
    pains:
    • Staff must reconcile imaging protocols, staff qualifications and resource availability
    • Calls, intake forms and prep instructions compete for front-desk time
  • title: CIO or radiology IT director
    pains:
    • New scheduling tools must integrate with existing RIS and established workflows
    • Patient access data and site-specific rules are fragmented

icp

  • text: Multi-site outpatient radiology networks and growing imaging practices with meaningful inbound call and referral volumes.
  • text: Providers using RIS or EHR systems and managing varied modalities, staff skills and site-specific scheduling rules.

message pillars

  • text: Capture demand across booking channels.
  • text: Automate around imaging-specific scheduling constraints.
  • text: Fit into existing systems.

objections

  • objection: Generic AI cannot handle complex radiology appointments.
    response: Demonstrate skill-based scheduling against the buyer's modalities, clinical protocols and roster before rollout.
  • objection: Replacing our RIS is too disruptive.
    response: Avoca describes direct RIS integration and operation alongside existing workflows; verify compatibility with the buyer's configuration.
  • objection: Will patients accept automation?
    response: Review a pilot's patient satisfaction, call resolution and escalation performance, using the published customer example as a starting point.

competitors

  • name: Intelerad
    why: Medical imaging software vendor with radiology workflow and scheduling offerings.
  • name: Sirona Medical
    website: https://sironamedical.com/platform/worklist
    why: Alternative radiology operations platform, with a different emphasis on clinical workflow.
  • name: Nova RIS
    why: Radiology information system with scheduling and patient journey management.

influencers

  • name: Max Shand
    url: https://www.linkedin.com/posts/max-shand-700a3ab5_avoca-automating-radiology-scheduling-and-activity-7502435899788546048-8Tnr
    why: Avoca co-founder posting about radiology automation.

keywords

  • radiology scheduling automation
  • AI radiology patient access
  • imaging center call automation
  • radiology referral management
  • RIS scheduling integration
  • radiology patient reminders

voice

  • operational and practical
  • patient-centered
  • confident

signals

  • text: High call abandonment or referral leakage alongside unused scan slots.
  • text: A radiology network is adding sites and struggling to scale booking teams or standardize site rules.
  • text: An imaging provider is modernizing RIS-connected patient access or self-scheduling.

stack

  • Karisma
  • Visage
  • Aura
  • Epic
  • Best Practice

hiring

  • Senior Software Engineer, Sydney
  • Product Manager, Sydney
  • Finance and Operations Manager, Sydney

pricing

model: unknown

motion

sales_led

channels

  • website
  • LinkedIn
  • customer stories
  • YC network

confidence

high

Founders

  • name: Max Shand
    title: Founder/CEO
    role: CEO
    bio: Co-founder of Avoca, the operating system for outpatient radiology networks. Previously, exited founder of Serenade, innovative music merchandise platform for artists like Oasis, Yungblud and Lewis Capaldi. Formerly, first employee at Afterpay, helping scale from idea to $20BN exit to Block.
  • name: Campbell Mercer-Butcher
    title: Founder/CTO
    role: CTO
    bio: Co-founder at Avoca Systems (YC S26). Principal engineer at Honey Insurance, Macquarie Bank, and Ailo. Built Macquarie's robo-advice platform, used by 1,000+ financial advisors, and automated claims processing at Honey, replacing manual review with instant decisions.

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