BeGo GTM brain

category

market profile

• text: A two-sided freight marketplace serves shippers seeking capacity and carriers seeking paying loads.
• text: Mexico and US trucking have empty return journeys that create an opportunity to match capacity with freight.

personas

• title: Transportation or logistics manager at a shipper
  pains:

  • Finding available transport without prolonged manual sourcing
  • Tracking shipment status and keeping freight documents accessible
• title: Fleet owner or carrier dispatcher
  pains:

  • Empty return trips reduce revenue per journey
  • Coordinating drivers and tracking fleet assets across trips

icp

• text: Companies moving domestic Mexican freight or importing and exporting through Mexican ports.
• text: Truck fleets and independent carriers with available capacity and recurring empty return legs.

message pillars

• text: Match cargo to available transport quickly.
• text: Reduce the cost and effort of sourcing capacity.
• text: Manage and track a fleet around the clock.

objections

• objection: Will you have capacity on our lanes when needed?
  response: Test a specific lane and service window, and compare coverage and on-time performance before expanding.
• objection: Will a marketplace improve carrier economics after fees?
  response: Compare loaded return miles and net revenue per trip on a small pilot; request the applicable commercial terms.

competitors

• name: Liftit
  why: Digital freight logistics alternative identified alongside BeGo.
• name: NEXT Trucking
  why: Freight marketplace competing for shipper and carrier capacity.
• name: Flock Freight
  why: Digital freight provider competing for shipper transportation spend.

keywords

• transporte de carga México
• encontrar carga para camiones
• fletes México Estados Unidos
• retornos vacíos
• gestión de flotillas
• cotizar carga marítima

voice

• Practical and operational
• Direct, accessible Spanish
• Efficiency and partnership focused

signals

• text: A shipper is opening Mexican import or export lanes and needs transport from ports.
• text: A carrier reports empty backhauls or is adding fleet tracking.

hiring

• Full Stack Sr (YC listing, verify current availability)

pricing

motion

channels

• SEO
• newsletter

confidence

Founders

• name: Ivan Cardenas
  title: Founder
  role: Founder
• name: Jasiel Cardenas
  title: Founder
  role: Founder