BioRender GTM brain

category

market profile

• text: Researchers need scientific visuals for publications, grants, presentations and teaching, often without dedicated illustration resources.
• text: The product has individual, lab and institutional tiers, with licensing rights and collaboration needs shaping upgrades.

personas

• title: Academic researcher or postdoctoral fellow
  pains:

  • Turning complex experimental mechanisms into publication-ready figures without drawing expertise
  • Producing graphics quickly for grants, papers and posters
  • Understanding whether an export has publication rights
• title: Principal investigator or lab manager
  pains:

  • Coordinating figure production and revision across lab members
  • Maintaining consistent visual standards across publications and presentations
  • Managing seats and payment across the lab
• title: Biotech scientific communications or R&D leader
  pains:

  • Communicating technical mechanisms clearly to mixed scientific and business audiences
  • Enabling teams to collaborate on reusable, editable figures
  • Securing appropriate commercial rights and enterprise access

icp

• text: University research labs and departments with multiple researchers publishing papers and seeking grant funding, ranging from individual users to 20-plus-seat institutions.
• text: Biotech, pharmaceutical and other life sciences organizations with scientists or medical communication teams that regularly create technical visual content.

message pillars

• text: Make research concepts accessible through scientific visuals.
• text: Enable scientists to create figures without specialist design training.
• text: Help research teams move quickly from ideas to polished figures.

objections

• objection: A free design tool is enough for our figures.
  response: Show the scientific icon library, reusable templates and time saved on a real figure; compare licensing requirements for publication.
• objection: The lab cannot justify a paid plan.
  response: Start with free exploration, then assess whether publishing rights, collaboration and high-resolution exports justify a lab subscription.
• objection: Our institution needs account controls and consolidated procurement.
  response: Discuss institutional licensing, sitewide login or SSO and centralized management with sales.

competitors

• name: Mind the Graph
  why: Drag-and-drop scientific illustration platform with a science-specific library.
• name: LabCanvas
  website: https://www.labcanvas.com/blog/free-tools-scientific-figures
  why: Browser-based scientific figure creation and illustrations.
• name: Inkscape
  why: Free vector editor used with open scientific icon libraries.

influencers

• name: Shiz Aoki
  url: https://www.linkedin.com/posts/shizukaaoki_rewarding-our-team-as-biorender-hits-900m-activity-7407476525660332032-X6xf
  why: Cofounder and CEO who publicly discusses scientific communication and the user community.

keywords

• scientific figure maker
• graphical abstract software
• biology illustration tool
• scientific poster builder
• research figure templates
• scientific graphing software
• medical illustration software

voice

• Clear and educational
• Science-first and accessible
• Optimistic about discovery

signals

• text: A lab is preparing a grant, manuscript or graphical abstract and needs publication-quality figures.
• text: Multiple researchers at one institution already use individual accounts, suggesting a team or site license opportunity.
• text: A biotech organization is expanding scientific communications and needs shared visual assets.

pricing

motion

channels

• SEO
• free product
• webinars
• scientific conferences
• LinkedIn
• institutional sales

confidence

Founders

• name: Ryan Marien
  title: Founder
  role: Founder
• name: Katya Shteyn
  title: Founder
  role: Founder