Boom AI GTM brain

Boom sells AI agents that hold multichannel customer conversations for conversion, onboarding, research and retention teams.

category

Conversational customer engagement AI

market profile

  • text: Businesses lose potential revenue when customers abandon signup, leave carts, fail payments or churn without a useful follow-up conversation.
  • text: Fintech, SaaS, healthtech and e-commerce teams use customer conversations for both retention and research.

personas

  • title: Head of retention or lifecycle marketing
    pains:
    • Lapsed customers and abandoned carts receive generic campaigns that do not surface individual objections.
    • The team cannot personally follow up with every customer at scale.
  • title: Customer insights or product research lead
    pains:
    • Manual customer interviews take too long to reach representative segments.
    • Survey responses lack the follow-up needed to understand why customers leave.
  • title: Fintech operations leader
    pains:
    • Applicants drop out when asked for documents or encounter onboarding friction.
    • Customers respond on different channels and require individualized follow-up.

icp

  • text: E-commerce and subscription businesses with meaningful volumes of abandoned carts, repeat buyers or lapsed customers.
  • text: Fintech lenders, neobanks and SaaS companies with sizable customer bases and multi-step onboarding or renewal journeys.
  • text: Teams able to afford at least the published $350 monthly software plan and manage messaging costs.

message pillars

  • text: Tie customer conversations to commercial outcomes.
  • text: Intervene at the points where prospects or customers drop off.
  • text: Turn replies into usable customer intelligence.

objections

  • objection: Will automated outreach sound like a mass campaign?
    response: Pilot a tightly scoped audience and review actual conversations and customer responses before expanding.
  • objection: How do I estimate costs before rollout?
    response: The published plans include monthly credits, while WhatsApp and SMS use a separate prepaid wallet with additional charges.
  • objection: Can sensitive customer information be protected?
    response: Review the agreement and enterprise security controls against the use case; the company describes masking and governance features on Pro.

competitors

  • name: Callsy
    website: https://www.callsy.ai/use-cases/win-back
    why: AI voice and SMS win-back agents for lapsed e-commerce customers.
  • name: Churnkey
    website: https://churnkey.co/
    why: Retention and payment recovery via cancellation flows and outreach.
  • name: Customer.io
    why: Customer engagement platform compared on Boom's own customer page.
  • name: Klaviyo
    why: E-commerce lifecycle messaging and retention alternative.

influencers

  • name: Juan Casian
    url: https://www.linkedin.com/posts/juancasian_big-milestone-were-officially-live-on-activity-7387141582325481472-Xfya
    why: Founder who publicly launched the product to e-commerce teams.

keywords

  • AI customer winback
  • abandoned cart conversational AI
  • churn recovery SMS
  • WhatsApp customer onboarding automation
  • AI customer interviews
  • customer reactivation agent

voice

  • commercial and direct
  • conversational
  • outcome-oriented

signals

  • text: An e-commerce brand has a large lapsed buyer or abandoned-cart segment and uses Shopify.
  • text: A fintech or SaaS team is seeing onboarding drop-off or wants more customer interviews than its team can conduct.

stack

  • Shopify
  • WhatsApp
  • Snowflake
  • BigQuery
  • Databricks

pricing

model: usage
starting price: $350 per month for 5,500 credits; messaging costs extra

motion

hybrid

channels

  • LinkedIn
  • SEO
  • founder-led sales
  • customer referrals

confidence

high

Founders

  • name: Juan Casian
    title: Founder/CEO
    role: CEO
    bio: I’m the Co-Founder and CEO of Boom, where we’re building the AI employee layer for e-commerce: virtual agents that help brands close more sales by automating customer interactions. Before this, I dropped out of college to build Atrato (YC W21), one of Latin America’s leading Buy Now Pay Later companies, which I scaled from 0 to ~$20M in annualized revenue before it was acquired. I started as CTO and became CEO, which made learn how to sell, lead, and scale.
  • name: Sergio Garcia
    title: Founder
    role: Founder
    bio: I’m the Co-Founder and CPO at Boom, where I lead product and turn complex tech into simple, delightful experiences. Before Boom, I was CTO at Atrato (YC W21), scaling one of Latin America’s top BNPL platforms from the ground up. I studied Mechatronics Engineer at ITESM, grew from a self-taught programmer into CTO, and stay driven by building products people love. Former third-division soccer player, now a marathon runner.
  • name: Jose Toscano
    title: Founder/CTO
    role: CTO
    bio: I’m the Co-Founder and CTO of Boom, where I lead our AI efforts and tackle the hardest technical problems behind the product. Before Boom, I was the first engineer at Atrato (YC W21), helping scale a BNPL platform that processed millions in loan applications each month. I hold a double major in Mechatronics (ITESM) and Automation (Hochschule Esslingen). I focus on practical AI that drives business results. I also do hackathons for fun and have won six recently. Outside work I code side projects

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