BuyPower GTM brain

BuyPower enables Nigerian consumers and businesses to pay electricity and other bills digitally, with additional business payments and energy data services.

category

Digital utility payments

market profile

  • text: Nigerian electricity customers can use third-party online and mobile channels alongside distribution company payment options.
  • text: BuyPower describes opportunities beyond electricity, including business vendor payments and energy data for lending.

personas

  • title: Nigerian household electricity customer
    pains:
    • Needs to buy meter units or pay bills without visiting a physical payment point
    • Wants a convenient way to manage recurring utility purchases
  • title: Small business owner or finance manager
    pains:
    • Repeated utility and vendor payments interrupt daily operations
    • Needs convenient payment workflows for domestic bills and international vendors
  • title: Credit risk or product lead at a lender
    pains:
    • Needs more information to evaluate borrowers
    • Must assess whether energy payment data adds predictive value to underwriting

icp

  • text: Nigerian households and small businesses with electricity bills or prepaid meter purchases; eligibility varies by distribution coverage.
  • text: Lenders seeking alternative energy data and businesses paying international vendors are additional stated segments; verify current availability.

message pillars

  • text: Pay electricity bills online in Nigeria.
  • text: Bring everyday utility purchases into one app.
  • text: Reduce the need to switch between services for mobile data.

objections

  • objection: Will my electricity distributor and meter be supported?
    response: Confirm the distributor and meter type in the payment flow before relying on the service.
  • objection: What if a payment or token is delayed?
    response: Check the current support and transaction recovery process before moving recurring payments.
  • objection: Can energy data improve our credit decisions?
    response: Evaluate coverage, consent, data quality and predictive value in a lender pilot before adoption.

competitors

  • name: Quickteller
    website: https://www.abujaelectricity.com/payment-options/
    why: Listed alongside BuyPower as an electricity payment channel.
  • name: VTpass
    website: https://www.abujaelectricity.com/payment-options/
    why: Another online payment option listed by the electricity distributor.

influencers

  • name: Ojima Benjamin Ufaruna
    url: https://ng.linkedin.com/in/ojima-benjamin-ufaruna-16a47714
    why: Co-founder and CEO who discusses consumer payment challenges.

keywords

  • pay electricity bill online Nigeria
  • buy prepaid electricity token
  • electricity meter recharge Nigeria
  • utility bill payment app
  • business electricity payment
  • energy data for lending

voice

  • Convenience focused
  • Friendly and accessible
  • Everyday practical

signals

  • text: A consumer or small business is seeking a digital way to buy electricity units.
  • text: A lender is exploring alternative data for credit decisions in Nigeria.

stack

  • mobile app
  • web payments

pricing

model: unknown

motion

hybrid

channels

  • mobile app
  • website
  • LinkedIn
  • utility distribution partners

confidence

medium

Founders

  • name: OJIMA BENJAMIN UFARUNA
    title: Founder/CEO
    role: CEO
  • name: Asehinde Oladipo
    title: Founder/Chief Operations Officer
    role: Founder

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