Candidately GTM brain

category

market profile

• text: Recruitment agencies must turn existing ATS records into searches, branded candidate presentations and client decisions.
• text: Customer examples range from boutique recruiters to international staffing firms; NES Fircroft deployed across 45 offices.

personas

• title: Agency owner or managing director
  pains:

  • Needs more placements without scaling administrative work in proportion.
  • Wants a differentiated client experience and return on a costly candidate database.
• title: Recruiter or managing consultant
  pains:

  • Formatting each CV consumes time that could go to placements.
  • Candidates are buried in the ATS and client feedback on submissions is slow.
• title: Recruitment operations leader or Bullhorn administrator
  pains:

  • Email submissions offer little visibility into whether a client reviewed a resume.
  • New technology has to fit the agency's existing ATS workflows.

icp

• text: Recruitment and staffing agencies already using Bullhorn or Salesforce and maintaining a candidate database.
• text: Boutique specialist firms through multi-office global agencies that submit candidates to external hiring managers.

message pillars

• text: Improve the existing ATS rather than requiring migration.
• text: Find existing database candidates using natural language.
• text: Speed production of client-ready resumes.
• text: Connect client presentation to recruiters' actual workflow.

objections

• objection: We already have an ATS.
  response: The product is positioned as a layer on Bullhorn and Salesforce; demonstrate the integration on the prospect's workflow.
• objection: Will pricing require buying for every Bullhorn seat?
  response: The pricing page says pricing is not tied to Bullhorn seats; resume exports are metered and other products are custom priced.
• objection: Will hiring managers adopt a client portal?
  response: Show the branded review experience and discuss the NES Fircroft implementation; confirm access needs in a pilot.

competitors

• name: 3DIQ
  website: https://3diq.com/wp-content/uploads/2022/02/Client-Portal-1.pdf
  why: Offers a branded Bullhorn client portal for client access to staffing workflows.
• name: Avionté
  why: Staffing platform with broader ATS and back-office functionality that can compete for recruitment technology spend.
• name: Bullhorn
  website: https://www.bullhorn.com/wp-content/uploads/supplemental-terms/talentplatform.pdf
  why: Its own talent portal is an adjacent alternative, although Bullhorn is also an integration partner.

influencers

• name: Jan Jedlinski
  url: https://www.candidately.com/about
  why: Co-founder and CEO, with hands-on staffing operations experience.

keywords

• Bullhorn client portal
• recruitment agency resume formatting
• candidate rediscovery ATS
• staffing candidate presentation software
• recruitment talent marketplace
• Bullhorn job board

voice

• Direct and outcome-focused
• Recruiter-centered
• Practical and confident

signals

• text: Agency uses Bullhorn and manually formats large volumes of client-ready CVs.
• text: Staffing consultants submit candidates over email and cannot see whether clients reviewed them.
• text: Recruiters struggle to search an existing candidate database without exhaustive manual coding.

stack

• Bullhorn
• Salesforce

pricing

motion

channels

• SEO
• World Staffing Summit
• case studies
• product trial
• sales demos
• LinkedIn

confidence

Founders

• name: Jan Alexander Jedlinski
  title: Founder/CEO
  role: CEO
  bio: Building category-defining products for the staffing and recruiting industry since 2016. Co-founder of Candidately and Candidate Search AI. Previously Gustav.
• name: Benjamin Bartakovics
  title: Founder/Head of Finance & Operations ()
  role: Founder
• name: Daniel Bartakovics
  title: Founder
  role: Founder
• name: Michael Ströck
  title: Founder
  role: Founder