Cero GTM brain

Cero automates patient communications for hospitals and clinics, including appointment confirmations and rescheduling over WhatsApp.

category

Patient communication automation

market profile

  • text: Missed appointments and labor-intensive patient contact waste healthcare capacity across Latin America.
  • text: Public hospitals buy patient contact services by interaction volume and evaluate integration with local health information systems.

personas

  • title: Hospital access or scheduling director
    pains:
    • No-shows leave expensive appointment slots unused
    • Call center staff cannot reach patients at scale
    • Cancellations arrive too late to refill slots
  • title: Clinic operations manager
    pains:
    • Staff spend time confirming routine appointments
    • Patients need an easy way to respond and reschedule
  • title: Hospital IT and procurement lead
    pains:
    • Integration with existing scheduling systems
    • Patient data protection and predictable purchasing terms

icp

  • text: Public hospitals and large healthcare networks in Chile and other Spanish-speaking markets with substantial appointment volumes.
  • text: Multi-site private clinics and dental providers with recurring appointment confirmation workflows.

message pillars

  • text: Automate communication in a familiar patient channel.
  • text: Let patients confirm and reschedule without a call.
  • text: Address missed visits and coordination friction.

objections

  • objection: Will it integrate with our scheduling system?
    response: Assess the specific scheduling system and validate a limited integration before contracting.
  • objection: Can automated WhatsApp handle complex or sensitive patient situations?
    response: Define escalation to staff and test the workflow with a representative patient cohort.
  • objection: How do we justify the cost?
    response: Compare effective contact costs with call center workload and measure attendance and refilled slots in a pilot.

competitors

  • name: AgendaPro
    website: https://agendapro.com/cl/agenda-medica
    why: Medical scheduling software with automated WhatsApp reminders.
  • name: MACA
    website: https://macainn.cl/contactabilidad-pacientes
    why: Patient contact and appointment confirmation for Chilean providers.
  • name: Clinera
    website: https://www.clinera.io/recordatorios-citas-whatsapp
    why: Automates appointment confirmation and rescheduling over WhatsApp.

keywords

  • confirmación de citas WhatsApp
  • reducir inasistencia pacientes
  • contactabilidad pacientes hospitales
  • recordatorios citas médicas
  • automatizar agenda hospitalaria
  • patient appointment confirmation WhatsApp

voice

  • practical
  • outcome-focused
  • healthcare-specific

signals

  • text: Hospital publishes a procurement for patient contactability or appointment confirmation.
  • text: Clinic has high no-show rates or call center capacity constraints.

stack

  • WhatsApp
  • Salutem

pricing

model: usage

motion

sales_led

channels

  • sales
  • healthcare conferences
  • partnerships
  • LinkedIn

confidence

medium

Founders

  • name: Felipe Rodríguez
    title: Founder
    role: Founder
    bio: Entrepreneur and creative innovator. Currently co founder & CEO at CERO. Previously, I founded Excedent, a solution for eligibility and payment through API's for medical services connecting over 500 health providers with the top 3 health insurances in Chile. In 2013 I founded Deenty where we worked to improve access to oral care in Chile, being recognized as one of Chile's 100 young leaders of the year. Founder of Rompientes, NGO focused on preserve coastal environments and surfbreaks
  • name: Jorge Pérez
    title: Founder
    role: Founder
    bio: Jorge has a PhD in Computer Science and more than 10 years of experience in research with a focus on Web Data, Natural Language Processing and Deep Learning. He is a Microsoft Research PhD Fellow and he has published his research in top Data Science and AI conferences such as NeurIPS, ICLR, IJCAI, WWW, SIGIR and VLDB. He has developed open scientific NLP tools for the Spanish language that are used in a daily basis by the industry and academia all across Latam.
  • name: Mauricio Quezada
    title: Founder
    role: Founder
    bio: PhD in CS from Universidad de Chile, Engineer and Software Developer. Member of the winning local ICPC team of 2011 and organizer of several training camps of Chile and other Latam countries for programming contests. I've published research articles in known Data Science venues such as SIGIR, EPJ Data Science, and PloS One.

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