Chipax GTM brain

category

market profile

• text: SMB owners need a current view of cash, invoices and bank balances to avoid profitable businesses running short of cash.
• text: Chilean finance software spans cash management, accounting and broader ERP suites, with overlap among providers.

personas

• title: Owner or general manager of a Chilean SME
  pains:

  • Cannot see cash available and expected receipts in one place
  • Decisions depend on stale spreadsheets and information held by an accountant
• title: Finance or administration manager
  pains:

  • Matching bank movements to invoices takes hours
  • Overdue receivables and supplier payments are hard to follow up consistently

icp

• text: Small and midsize Chilean companies with SII documents and business bank accounts.
• text: Growing businesses handling enough invoices and bank movements to benefit from automated reconciliation and collections.

message pillars

• text: Put financial operations in order.
• text: Unify tax and bank data.
• text: Make reconciliation, collections and payments less stressful.

objections

• objection: Will it work with our accounts and tax records?
  response: Confirm the bank connection and SII synchronization with representative records during the trial.
• objection: Is the software costly or difficult to implement?
  response: A free tier and 14-day paid-plan trial allow a small test; compare features and paid tiers against your transaction needs.

competitors

• name: Nubox
  why: Chilean SME accounting and management platform with overlapping financial workflows.
• name: Defontana
  why: Cloud ERP suite covering finance and accounting for Chilean businesses.
• name: Kame ERP
  why: Local SME ERP alternative for management and accounting.

influencers

• name: Antonio Correa
  url: https://www.latercera.com/conversacioneslt/noticia/startups-quien-sigue-despues-de-notco-cornershop-y-betterfly/SK2U4TJU6JD5LIU6CKSQXUKDUM/
  why: Founder discussing SME financial clarity and the company's origin.

keywords

• flujo de caja pymes Chile
• conciliación bancaria automática
• software finanzas pymes
• gestión cuentas por cobrar
• control cuentas por pagar
• software financiero SII

voice

• Plainspoken and reassuring
• Practical Spanish
• Focused on financial clarity

signals

• text: A Chilean business is reconciling an increasing number of bank movements and invoices by spreadsheet.
• text: Management seeks a reliable projected cash position and a process for overdue collections.

stack

• SII
• bank integrations
• Claude and ChatGPT integrations

pricing

motion

channels

• SEO
• LinkedIn
• YouTube
• partners

confidence

Founders

• name: Antonio Correa
  title: Founder
  role: Founder
  bio: Toni started his career as a firefighter, then moved to renewable energy and finally to technology. Before Chipax, he led a company that was going bankrupt and faced all the pain points SMBs have to deal every day in order to maintain the business healthy; that's why Chipax was born, to make their day to day finances dramatically simpler. He is an Industrial Engineer with a MSc in Innovation and Entrepreneurship from ESADE, Barcelona
• name: François Gueneau de Mussy
  title: Founder
  role: Founder
  bio: Co-Founder, CTO www.chipax.com → Helping SMBs in Latam manage their finances. Pontificia Universidad Católica de Chile, BS in IT Engineering, 2011
• name: Felipe Urzúa
  title: Founder
  role: Founder
  bio: Felipe is the co-founder and Chief Revenue Officer of Chipax. An entrepreneur from early age, he is really passionate about business development and strategy. Prior to Chipax, he lead the expansion of a Proptech startup across Latam. Originally from Curico, Chile. Felipe graduated from Universidad Adolfo Ibáñez of BBA with a masters on Innovation for startups.