chrt GTM brain

chrt sells software and tracking devices for forwarders, couriers and shippers coordinating time-critical freight.

category

Time-critical logistics software

market profile

  • text: Time-critical freight crosses courier, air cargo and final delivery handoffs, creating a need for shared shipment visibility.
  • text: Courier operators need dispatch, customer billing and driver workflows alongside tracking.

personas

  • title: Freight forwarding operations manager
    pains:
    • Coordinates pickup, airline space and delivery across disconnected portals
    • Needs early visibility into missed handoffs and flight milestones
  • title: Courier company owner or dispatch manager
    pains:
    • Dispatchers and drivers need a shared view of urgent jobs
    • Reconciling invoices and driver payouts consumes operating time
  • title: Medical device logistics leader
    pains:
    • A late shipment can disrupt a critical delivery
    • Needs location and condition visibility across providers

icp

  • text: Courier businesses ranging from small teams of five or fewer to operations with more than 20 members.
  • text: Freight forwarders coordinating air and ground legs for urgent, high-value or temperature-sensitive cargo.

message pillars

  • text: Unify the complete shipment across handoffs.
  • text: Book air cargo in the shipment workflow.
  • text: Give operations a shared control tower.

objections

  • objection: We already use carrier portals and spreadsheets.
    response: Evaluate a live order across an air and ground handoff to see whether a common view reduces status chasing.
  • objection: Our delivery volume is too small for a new platform.
    response: Compare the small-team monthly minimum with the cost of dispatch, tracking and billing today.

competitors

  • name: OnTime 360
    website: https://www.ontime360.com/try/delivery-dispatch-software
    why: Courier dispatch, driver and customer tracking software.
  • name: Dispatch Science
    why: Courier transport management with dispatch and customer workflows.
  • name: e-Courier
    why: Courier software serving mission-critical and medical delivery operations.

keywords

  • time critical freight software
  • courier dispatch software
  • air cargo booking software
  • medical courier tracking
  • air waybill tracking
  • same day delivery management

voice

  • Operational and direct
  • Urgency-focused
  • Technical and concrete

signals

  • text: A forwarder is adding air cargo legs or juggling multiple carrier portals.
  • text: A courier is expanding driver headcount and needs shared dispatch and payout workflows.

stack

  • Air Canada Cargo
  • Stripe
  • QuickBooks
  • Sage

pricing

model: usage
starting price: $250 minimum per month for Small Team, or $0.50 per completed stop if higher

motion

hybrid

channels

  • SEO
  • X
  • YouTube
  • sales demos

confidence

medium

Founders

  • name: Kyle Reagan
    title: Founder/CEO
    role: CEO
    bio: Software engineer, Co-founder and CEO of chrt, building a platform for Time-Critical Logistics operated by AI agents. Previously, Kyle led Strategy at a Series C Time-Critical Logistics startup, scaling the company 4x and working closely with dozens of enterprise customers, like J&J and Boeing. Kyle studied Mechanical Engineering and Mathematics and builds web and mobile apps.
  • name: Aaron Carver
    title: Founder/CTO
    role: CTO
    bio: Software developer, Co-Founder and CTO of chrt - a platform for Time-Critical Logistics operated by AI agents. Aaron is an expert in the web stack. He's worked at a YC company as a full stack developer and deployed many full-stack side projects. He's also trained from-scratch AI/ML models, deployed NLP microservices, and hosted LLMs in high-security environments for clients like the DoD. Aaron studied Chemical Engineering and Computational Science.

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