Cinapse GTM brain

category

market profile

• text: Production schedules underpin budgets and coordination, while complex episodic and multi-unit shoots require collaboration among AD teams.
• text: Wrapbook acquired Cinapse in 2025, creating a route toward connected scheduling and production finance.

personas

• title: First assistant director
  pains:

  • Crossboarding episodes and coordinating multi-unit schedules is complex.
  • Emailing schedule versions makes it difficult for the AD team to stay aligned.
• title: Unit production manager
  pains:

  • Needs a current production plan to coordinate logistics and evaluate budget implications.
  • Scheduling changes must be communicated quickly across the team.
• title: Line producer or studio production executive
  pains:

  • Must keep productions on time and budget across multiple stakeholders.
  • Needs access controls and visibility as projects grow from development to production.

icp

• text: Independent film and commercial productions with small scheduling teams and limited shoot days.
• text: Studio television and film productions with episodic, crossboarded or multi-unit schedules and multiple collaborators.
• text: Film and media schools teaching production scheduling to students.

message pillars

• text: Keep the production team on one live schedule.
• text: Help filmmakers build schedules together.
• text: Move a project from development to production as it grows.

objections

• objection: Our ADs already know Movie Magic Scheduling.
  response: Compare an actual stripboard and import workflow, then evaluate collaboration and training effort with the AD team.
• objection: What happens on location without internet?
  response: The company lists offline mode; test the workflow on the actual production devices.
• objection: Will project-based pricing fit our shoot?
  response: Estimate per-shoot-day and unit charges from the published plan and compare against production needs.

competitors

• name: Movie Magic Scheduling
  why: Established film scheduling product explicitly compared with Cinapse by customers.
• name: Gorilla Scheduling
  why: Alternative production scheduling software for film projects.
• name: Yamdu
  why: Production management platform with overlapping scheduling workflows.

keywords

• film production scheduling software
• movie magic scheduling alternative
• film stripboard software
• TV crossboarding schedule
• collaborative shooting schedule
• multi unit production scheduling

voice

• filmmaker-led and practical
• collaborative
• confident and production focused

signals

• text: A show is greenlit and hiring assistant directors or a production manager.
• text: A production is moving to multi-unit or episodic crossboarding and needs shared schedule access.

stack

• Final Draft
• Scriptation
• SetHero
• Saturation
• Call Sheet Commander

pricing

motion

channels

• SEO
• production referrals
• industry partnerships
• LinkedIn

confidence

Founders

• name: Herman Phillips
  title: Founder
  role: Founder
  bio: Co-founder and CEO @ Cinapse. Previously in the Assistant Directors department on major films and television series including Disney+'s The Mandalorian and The Book of Boba Fett; HBO's Silicon Valley, Euphoria, and Insecure; Steven Spielberg's The Fabelmans; and various other Netflix, HBO, Apple, Disney, and Hulu productions.
• name: Roger Tran
  title: Founder
  role: Founder
  bio: COO @ Cinapse UX, Architecture, Real Estate Development, Locations Rentals, Stanford, Harvard. Los Angeles / San Francisco.