Clad GTM brain

Clad provides project management, production tracking and billing software for utility construction contractors and asset owners.

category

Utility construction operations software

market profile

  • text: Fiber, power and other infrastructure builds require coordination between field production, billing and asset owners.
  • text: Disconnected construction tools create cash-flow constraints and poor visibility for operators.

personas

  • title: Utility contractor COO or owner
    pains:
    • Completed field work is missed or disputed on invoices, slowing cash collection.
    • Growth requires adding office staff to coordinate projects and billing.
  • title: Construction operations director
    pains:
    • Daily field updates and as-builts are fragmented across crews and subcontractors.
    • Manual 811 tickets consume management time.
  • title: Network deployment or asset owner program manager
    pains:
    • Progress and issues are hard to see across projects and vendors.
    • Vendor bills need validation against actual production.

icp

  • text: Telecom, fiber and power construction contractors with field crews, subcontractors and production-based billing.
  • text: Utilities and network asset owners running multi-project infrastructure construction programs.

message pillars

  • text: Connect field work to financial operations.
  • text: Turn production records into accurate invoices.
  • text: Visualize progress with digital as-builts.
  • text: Reduce manual locate ticket work.

objections

  • objection: Will crews adopt another tool in the field?
    response: Pilot daily production capture on one project and compare reporting and invoice preparation time with the current process.
  • objection: Will it work with our accounting workflow?
    response: Review the QuickBooks integration and map production, approvals and invoice handoff in a demo.

competitors

  • name: FYLD
    why: Competes for utility field operations workflows.
  • name: CivilGrid
    why: Overlaps in utility construction planning and underground utility information.
  • name: Knowify
    why: Offers contractor job costing and billing with QuickBooks integration.

keywords

  • utility construction billing software
  • fiber construction project management
  • field production tracking invoices
  • 811 locate ticket automation
  • utility contractor as built software
  • QuickBooks construction production billing

voice

  • Plainspoken
  • Builder-focused
  • Operational and results-oriented

signals

  • text: A contractor is adding crews or fiber and power projects while struggling to keep billing current.
  • text: An organization manages a high volume of 811 tickets or subcontractor production reports.

stack

  • QuickBooks
  • GIS

hiring

  • Full Stack Software Engineer
  • Account Executive

pricing

model: unknown

motion

sales_led

channels

  • SEO
  • LinkedIn
  • product demos

confidence

high

Founders

  • name: Jason Rudin
    title: Founder
    role: Founder
    bio: Jason is the founder and CEO of Clad, billing and project management software for utility construction. Prior to Clad, Jason was a Product Manager at Instagram and consultant at McKinsey. A New York - San Francisco boomerang, Jason loves a Broadway show just as much as a weekend in the woods.

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