Clupp GTM brain

Clupp sells usage-sensitive mobility insurance in Mexico and technology for insurance brokers.

category

Mobility insurance and broker software

market profile

  • text: Mexican drivers and micromobility riders can buy coverage for several vehicle types, including bicycles and scooters.
  • text: Insurance Boosters extends the business into software for agents and brokers; this is a distinct buying motion from consumer insurance.

personas

  • title: Low-mileage car owner in Mexico
    pains:
    • Conventional premiums can feel disproportionate when the car is seldom used.
    • Needs protection against theft, collisions and third-party damage.
  • title: Bicycle or scooter rider
    pains:
    • Needs insurance that recognizes a vehicle other than a car.
    • Worries about theft and accident costs while commuting.
  • title: Insurance broker or agency owner
    pains:
    • Manual servicing and administration restrict the number of policies agents can handle.
    • Needs technology that fits existing insurance distribution workflows.

icp

  • text: Primary consumer fit: Mexico-based owners of cars, motorcycles, bicycles or scooters, especially infrequent drivers.
  • text: B2B fit: insurance agents and brokers looking to raise productivity through software.

message pillars

  • text: Reward low use and good driving with a more accessible policy.
  • text: Cover several modes of transport under a mobility-focused proposition.
  • text: Address core financial risks from accidents and theft.

objections

  • objection: Will a low-mileage policy still cover major incidents?
    response: Explain the advertised broad coverage and review actual policy terms, limits and exclusions before purchase.
  • objection: Will the insurer respond when I need help?
    response: Point to the site's customer reviews and explain the claims process without promising a particular outcome.

competitors

  • name: miituo
    why: Mexican usage-based auto insurance alternative.
  • name: Crabi
    why: Digital vehicle insurance alternative in Mexico.
  • name: Quálitas
    why: Established vehicle insurance alternative.

keywords

  • seguro por kilometro Mexico
  • seguro para bicicleta
  • seguro de moto
  • seguro para scooter
  • seguro de auto pago por uso
  • software para agentes de seguros

voice

  • Accessible and conversational Spanish
  • Practical, protection-focused

signals

  • text: A consumer uses a car infrequently or has recently bought a bicycle or scooter.
  • text: A brokerage is seeking to automate agent workflows and increase capacity.

pricing

model: usage

motion

hybrid

channels

  • SEO
  • insurance agents
  • LinkedIn
  • website quotes

confidence

medium

Founders

  • name: Omar Said López Tronco
    title: Founder
    role: Founder
    bio: CEO of Clupp. Actuary, CFA Charterholder, and full-stack developer. MSc in Risk Management. Winner of the Mexican Insurance Research Award (2015), and winner of the Mexican Insurance Innovation Award (2017).
  • name: Marisol Sánchez
    title: Founder
    role: Founder
    bio: I'm cofounder at Clupp and I’m the Chief Operation Officer, so I’m in charge of everything related to claims and fraud detection. I'm an expert in insurtech in Mexico. I’m the president of the Mexican Insurtech Association.

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