cocreate GTM brain

Cocreate automates footage ingest and dailies preparation for professional film and video editorial teams.

category

Video post-production workflow automation

market profile

  • text: Before creative editing, crews must safely copy, sync, transcode and organize large volumes of footage.
  • text: Existing workflows involve assistant editors, digital imaging technicians and post supervisors, with deliverables handed to established editing systems.

personas

  • title: Assistant editor
    pains:
    • Manual audio sync, slate logging and stringout preparation delay the creative edit.
    • Poorly labeled footage and inconsistent timecodes make handoffs unreliable.
  • title: Digital imaging technician
    pains:
    • Camera cards must be copied to multiple destinations with proof of integrity.
    • Transcoding and backup compete for limited time during production.
  • title: Post-production supervisor
    pains:
    • Late or disorganized dailies raise cost and delay editors.
    • A missing verification trail makes it difficult to confirm every roll arrived.

icp

  • text: Film, TV, advertising and high-volume video production teams with recurring multi-camera shoots.
  • text: Post houses and production teams using Premiere or Avid and existing shared or mounted storage.

message pillars

  • text: Shorten the path from captured footage to editable dailies.
  • text: Work with the team's existing storage.
  • text: Provide verification of footage delivery.

objections

  • objection: Will we need to replace our editing environment?
    response: The site describes export to Premiere projects and Avid bins; confirm compatibility with the production's specific versions and workflow.
  • objection: Can we trust automated ingest with irreplaceable footage?
    response: The product describes checksum verification and reports; validate its output alongside the crew's existing backup procedure in a pilot.
  • objection: Will we have to move our media to a new cloud?
    response: The site says it works with mounted NAS, SAN, shared storage and cloud storage.

competitors

  • name: Hedge OffShoot
    website: https://hedge.co/products/offshoot
    why: Verified camera offload and ingest overlap with Cocreate's transfer workflow.
  • name: Pomfort Silverstack
    website: https://pomfort.com/products/media-asset-management/
    why: Set-to-post media management, backup and dailies tooling address similar professional crews.

keywords

  • dailies workflow automation
  • assistant editor footage ingest
  • video audio sync software
  • checksum camera card offload
  • Premiere dailies preparation
  • Avid bins automation
  • DIT media management

voice

  • Conversational and production-savvy
  • Practical
  • Respectful of creative professionals

signals

  • text: A production is adding cameras or generating more footage than its current dailies process handles comfortably.
  • text: A post house seeks verified multi-destination copies and faster delivery of organized editorial media.

stack

  • Adobe Premiere Pro
  • Avid
  • NAS
  • SAN
  • ASC MHL

pricing

model: unknown

motion

hybrid

channels

  • Website demos
  • Software download
  • YC launch
  • Industry press

confidence

medium

Founders

  • name: Tamish Pulappadi
    title: Founder/CEO
    role: CEO
    bio: Stanford CS, engineer with experience spanning AI, fintech, and media production. Built real-time data pipelines and predictive models at Parrot Finance; worked on robotic vision prototypes at DeepMind. Former SCPD Studio Operator at Stanford, producing high-quality educational content, and founder of PULZA Productions, a music production company with global clients.
  • name: Archish Arun
    title: Founder
    role: Founder
    bio: Building Cocreate! | Published researcher, Stanford CS, formerly @ PayPal and Holistic. Jazz Pianist | Forever creative

Back to YC companies