Collectly GTM brain

Collectly sells AI-assisted patient billing and revenue cycle automation to healthcare providers and billing organizations.

category

Healthcare revenue cycle automation

market profile

  • text: Healthcare providers must collect patient balances while managing eligibility, cost estimates and billing support.
  • text: Medical groups and health systems face staffing constraints and pressure to lower collection costs.

personas

  • title: VP of revenue cycle management
    pains:
    • Patient balances stay outstanding too long
    • Hiring more staff to handle eligibility and follow-up raises cost to collect
  • title: Practice administrator
    pains:
    • Front-desk staff chase copays and incomplete intake forms
    • Patients are confused by out-of-pocket responsibility
  • title: Patient billing operations manager
    pains:
    • Repetitive billing questions overwhelm support teams
    • Paper and manual follow-up delay payment

icp

  • text: US medical groups, behavioral health practices, FQHCs and health systems with material patient-pay balances.
  • text: Multi-location providers or RCM companies using an EHR and seeking automation across intake, payment and follow-up.

message pillars

  • text: Automate repetitive revenue cycle work.
  • text: Speed collections while lowering collection cost.
  • text: Fit into the existing clinical system.

objections

  • objection: We cannot disrupt our existing EHR and billing workflows.
    response: Request a tailored integration roadmap and validate the integration for your specific EHR.
  • objection: Automated collections could damage the patient experience.
    response: Review patient-facing communications, payment options and billing support in a controlled pilot.
  • objection: We need proof of economic value.
    response: Compare baseline collection rate, days to collect and staff time with a defined pilot cohort.

competitors

  • name: Waystar
    why: Healthcare revenue cycle platform with patient payment capabilities.
  • name: Cedar
    why: Patient billing and financial engagement alternative.
  • name: PatientPay
    why: Healthcare patient payment provider.

influencers

  • name: Levon Brutyan
    url: https://www.linkedin.com/posts/levonbrutyan_collectly-releases-ai-assistant-to-help-patients-activity-7244035060117438465-kTwO
    why: Co-founder and CEO who posts about Collectly product launches.

keywords

  • patient billing automation
  • healthcare patient collections
  • revenue cycle AI
  • patient payment software
  • eligibility verification automation
  • medical bill payment plans

voice

  • direct and operational
  • patient focused
  • results oriented

signals

  • text: A provider is adding locations while patient billing headcount or collections lag.
  • text: An RCM leader is replacing manual eligibility checks or modernizing EHR-connected billing.

stack

  • Epic
  • athenahealth
  • eClinicalWorks
  • EHR integrations

pricing

model: unknown

motion

sales_led

channels

  • website
  • customer case studies
  • LinkedIn
  • events

confidence

high

Founders

  • name: Levon Brutyan
    title: Founder/CEO
    role: CEO
    bio: I hope to help you with any questions related to: Credit risk management, Health Tech & Health Finance, founder relationship, B2B sales. Please don't be a stranger and reach out. I'm always eager to help YC community and beyond. I'm also a hustler, musician, father, and a happy husband. MBA, J.D. by training.
  • name: Max Mizotin
    title: Founder
    role: Founder

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