CONUS GTM brain

CONUS gives surgical teams and medical device manufacturers a searchable knowledge layer for implants, procedures and hospital standards.

category

Surgical and medical device knowledge

market profile

  • text: Surgical teams must navigate device information, local protocols and clinical literature across sources.
  • text: CONUS reports deployment in more than 25 hospitals and lists major orthopedic manufacturers.

personas

  • title: Orthopedic surgeon or surgical trainee
    pains:
    • Finding the correct implant variant and surgical technique before a case
    • Reconciling manufacturer guidance with hospital-specific protocols
  • title: Hospital operating room or clinical education lead
    pains:
    • Keeping nursing and surgical staff aligned on local instruments and standards
    • Making changing SOPs accessible at the point of work
  • title: Medical device product or field enablement leader
    pains:
    • Getting accurate product knowledge to surgeons across a broad portfolio
    • Helping field representatives answer questions consistently

icp

  • text: Hospitals and hospital groups with surgical departments using multiple implant systems, initially evidenced by German hospital partners.
  • text: Medical device manufacturers with orthopedic portfolios, training materials and distributed field teams.

message pillars

  • text: Reduce the effort of locating surgical information.
  • text: Connect local practices to clinical teams.
  • text: Give clinicians fast access to answers.

objections

  • objection: Can we trust AI-generated answers in a clinical setting?
    response: Evaluate source references and current manufacturer instructions with clinicians; retain clinical judgment and existing safety processes.
  • objection: Will it reflect our hospital's actual implant portfolio and SOPs?
    response: Pilot with a defined department and verify local content coverage and update ownership before rollout.

competitors

  • name: FDB Prizm
    website: https://www.fdbhealth.com/-/media/documents/form-not-required/us/datasheets/datasheet---fdb-prizm.ashx
    why: Medical device knowledge platform for hospitals, overlapping structured device information.
  • name: AskMed
    why: Medical question-answering alternative for clinicians; overlaps clinical knowledge rather than the whole implant workflow.

keywords

  • surgical implant information
  • orthopedic implant catalog
  • hospital surgical SOP software
  • medical device instructions for use
  • surgical technique guides
  • AI clinical knowledge search

voice

  • clinical and practical
  • reassuring
  • direct

signals

  • text: Hospital standardizing surgical SOPs or onboarding staff across sites.
  • text: Device maker expanding an orthopedic portfolio and needing field product enablement.

pricing

model: unknown

motion

hybrid

channels

  • hospital partnerships
  • medical device manufacturer partnerships

confidence

medium

Founders

  • name: Vincent Paffrath
    title: Founder/CEO
    role: CEO
    bio: Former PhD researcher on generative and agentic AI with ETH Zurich. Part of the core team driving GenAI adoption across Bosch, from strategy to company-wide rollout. Previously in healthcare strategy consulting.
  • name: Maximilian Becker
    title: Founder/CPO
    role: CPO
    bio: Industrial engineer and former AI researcher at ETH Zurich. Joined Cleansort as engineer #10 and helped scale it from prototype-stage startup to 50+ employees, building across hardware, manufacturing and automation software.
  • name: Alexander Schulz
    title: Founder/CTO
    role: CTO
    bio: Electrical engineer from RWTH Aachen, Germany. Built high-speed electronics and embedded software for biomedical instruments at Miltenyi Biotec, one of Europe’s largest biotech companies scaled to 5,000+ employees.

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