Curri GTM brain

category

market profile

• text: Distributors need vehicles for loads ranging from small urgent parts to heavy or oversized materials, as well as visibility into deliveries.
• text: Curri combines a delivery network with fleet, carrier and route management, serving both individual shipments and larger logistics operations.

personas

• title: Building materials branch manager
  pains:

  • Own trucks reach capacity when urgent customer orders arrive
  • Lost or late deliveries can delay a contractor's job and threaten sales
• title: Distribution logistics or fleet director
  pains:

  • Must match variable demand to costly fleet capacity
  • Needs consistent tracking and proof of delivery across carriers and branches
• title: Contractor or jobsite supervisor
  pains:

  • Skilled workers lose productive hours collecting missing supplies
  • Needs the right materials at the jobsite on time

icp

• text: US construction and industrial supply distributors with branch networks, frequent jobsite shipments and variable load sizes.
• text: HVAC, plumbing, electrical, roofing and similar suppliers with overflow, rush or dedicated delivery requirements.
• text: Larger shippers managing a mix of in-house fleets and third-party carriers who need centralized dispatch and tracking.

message pillars

• text: Flexible capacity for urgent deliveries and recurring routes.
• text: Give dispatchers and customers visibility into delivery status.
• text: Reduce the administrative burden of delivery documentation.

objections

• objection: Can the network handle our bulky or unusual materials?
  response: Review dimensions, weight, handling and vehicle requirements on representative loads before booking.
• objection: We already have a fleet and preferred carriers.
  response: Evaluate Curri for overflow or combine existing carriers with centralized planning and monitoring.
• objection: Will delivery costs outweigh the benefit?
  response: Compare a job-specific quote with fleet downtime, driver time and the cost of delayed orders.

competitors

• name: GoFor
  why: Provides last-mile delivery services for construction and other sectors.
• name: GoShare
  why: Offers on-demand access to delivery vehicles and drivers.
• name: Onfleet
  why: Competes for dispatch, route management and delivery visibility software.

influencers

• name: Matt Lafferty
  url: https://www.freightwaves.com/news/6-questions-with-curri-the-gig-company-for-the-construction-industry
  why: Co-founder and CEO discusses the delivery model and distributor economics.

keywords

• construction materials delivery
• last mile delivery for distributors
• hotshot delivery construction
• building supplies delivery service
• industrial delivery logistics
• fleet route planning software
• proof of delivery construction

voice

• Direct and operational
• Confident and service-oriented
• Emphasizes speed and reliability

signals

• text: A distributor is adding branches or experiencing overflow and last-minute material orders.
• text: A shipper is consolidating fleet dispatch, carrier management and proof of delivery.

stack

• Curri API

hiring

• Enterprise Account Director
• Director, Data & AI
• Senior Product Manager, Marketplace Supply
• Senior Software Engineer
• VP of Product
• Outside Sales Representative

pricing

motion

channels

• outbound sales
• SEO
• LinkedIn
• events
• customer referrals

confidence

Founders

• name: Brian Gonzalez
  title: Founder
  role: Founder
  bio: Brian is co-founder and CTO at Curri primarily focused on product, engineering, and design. Previously, Brian worked in engineering leadership at companies like Dollar Shave Club and Geni. Outside of Curri, Brian loves to surf, play basketball, golf, and spend time with family.
• name: Matthew Lafferty
  title: Founder
  role: Founder