Cyble GTM brain

category

market profile

• text: Threat intelligence platforms combine external threat monitoring, attack surface visibility and operational response.
• text: Security buyers evaluate data coverage, analyst workflows and integration with existing SIEM tools.

personas

• title: CISO or security director
  pains:

  • External threats, exposed assets and brand impersonation span multiple monitoring tools.
  • Needs actionable intelligence and coverage across a growing digital footprint.
• title: Threat intelligence or SOC lead
  pains:

  • Analysts must triage external threats quickly and feed relevant indicators into detection workflows.
  • Dark web and third-party exposure can be difficult to investigate at scale.
• title: MSSP service leader
  pains:

  • Needs threat intelligence and digital risk services that can support multiple clients profitably.

icp

• text: Enterprises with dedicated security teams and material external exposure, including regulated industries.
• text: Government agencies and managed security providers that monitor threats across constituents or customers.

message pillars

• text: Unify external intelligence in an AI-native security platform.
• text: Help teams act with greater speed and autonomy.
• text: Fit into established security workflows.

objections

• objection: We already have threat intelligence feeds and a SIEM.
  response: Evaluate coverage of priority threats and the usefulness of integration with current analyst workflows in a scoped pilot.
• objection: More alerts will overwhelm analysts.
  response: Define relevant use cases and measure whether contextual intelligence improves triage before expanding.

competitors

• name: Recorded Future
  why: Competes in enterprise threat intelligence and external risk monitoring.
• name: SOCRadar
  why: Offers extended threat intelligence and attack surface monitoring.
• name: Intel 471
  why: Specializes in cyber threat intelligence for security teams.

influencers

• name: Beenu Arora
  url: https://cyble.com/press/cyble-raises-30mn-in-series-b-funding/
  why: Co-founder and CEO speaking publicly about threat intelligence and the company's mission.

keywords

• cyber threat intelligence platform
• dark web monitoring enterprise
• digital risk protection
• external attack surface management
• threat intelligence SIEM integration
• brand impersonation monitoring

voice

• Security-led and urgent
• Confident and technology-forward
• Enterprise-oriented

signals

• text: A security team is consolidating external threat intelligence and attack surface monitoring.
• text: A company is expanding SOC capabilities or looking to operationalize intelligence in a SIEM.

stack

• Splunk
• Microsoft Sentinel
• IBM QRadar
• STIX/TAXII

pricing

motion

channels

• security research
• SEO
• webinars
• channel partners
• events

confidence

Founders

• name: Beenu Arora
  title: Founder
  role: Founder
  bio: As the co-founder and CEO of Cyble, Inc., I lead a global team of experts and innovators who leverage AI-powered actionable threat intelligence to help our clients manage cyber risks. We specialize in gathering intelligence from the Deepweb, Darkweb, and Surface Web, and delivering timely and relevant insights and solutions to our customers. Our vision is to make the digital world safer and more secure for everyone.
• name: Manish Chachada
  title: Founder
  role: Founder
  bio: Seasoned finance professional with over 15+ years multinational experience in finance/accounting, business management, international corporate structuring, global tax strategies, fund raising. (Consulting experience - KNAV P.A. (member Allinial Global firms), Controller (Mitchell Group USA, LLC, Executive finance - IT Service - Rolta International