Devyce GTM brain

Devyce sells an app-based business phone system with AI call insights and CRM updates, primarily to recruitment teams.

category

Recruitment business telephony

market profile

  • text: Recruiters rely on high call volumes and current candidate records, making integrated telephony and CRM updates valuable.
  • text: Hybrid teams need business numbers that remain manageable when employees join or leave without issuing a separate handset.

personas

  • title: Recruitment agency owner or managing director
    pains:
    • Dispersed consultants use personal numbers and fragmented phone contracts
    • Growing teams need visibility into call performance and predictable costs
  • title: Recruitment operations or systems manager
    pains:
    • Consultants spend time logging calls and updating candidate records
    • Porting numbers and onboarding distributed staff can disrupt business
  • title: Recruitment team leader
    pains:
    • Coaching is harder when call context and outcomes are not captured
    • Outdated CRM notes create duplicated outreach and missed follow-up

icp

  • text: UK recruitment agencies using Bullhorn, JobAdder or Vincere and making frequent candidate and client calls.
  • text: Growing hybrid or remote teams with at least three users that need portable business numbers and centralized administration.
  • text: Larger recruitment organizations needing number porting, CRM integration and managed rollout.

message pillars

  • text: Focus the phone system on recruitment workflows.
  • text: Reduce post-call administration and improve CRM data.
  • text: Allow flexible staff provisioning.

objections

  • objection: Changing phone systems could interrupt calls or risk existing numbers.
    response: Confirm number portability and agree a phased rollout and support plan before switching.
  • objection: AI summaries may place inaccurate or sensitive information in candidate records.
    response: Test CRM updates on representative calls and assess data handling, consent and review controls with the vendor.
  • objection: Per-user cost may exceed a basic phone plan.
    response: Compare total calling allowances and hours spent on manual CRM logging, including the three-user minimum.

competitors

  • name: CloudCall
    website: https://cloudcall.com/crms/bullhorn/
    why: Recruitment-focused calling and messaging integrated with Bullhorn.
  • name: Aircall
    website: https://aircall.io/integrations/hr-recruiting/
    why: Cloud phone system with recruiting and CRM integrations.

keywords

  • recruitment phone system
  • Bullhorn VoIP integration
  • recruitment CRM call recording
  • business mobile number app UK
  • recruitment call transcription
  • JobAdder phone integration

voice

  • Friendly and jargon-light
  • Recruitment-specific
  • Practical and service-oriented

signals

  • text: A recruitment agency is moving to Bullhorn or JobAdder and wants calls and notes synchronized.
  • text: A hybrid agency is adding consultants or replacing separate mobile contracts.

stack

  • Bullhorn
  • JobAdder
  • HubSpot
  • Vincere

pricing

model: seat
starting price: £35 per user per month plus VAT, minimum 3 users, monthly billing

motion

hybrid

channels

  • LinkedIn
  • SEO
  • recruitment events
  • partnerships
  • direct sales

confidence

high

Founders

  • name: Nick Browne
    title: Founder
    role: Founder
    bio: Nick has spent the last 4 years working in telecoms as VP of Business Development for Stour Marine a UK Mobile Network Operator. Before entering the technology space he spent several years in finance at Deutsche Bank and HSBC.
  • name: Edward Clayton
    title: Founder
    role: Founder
    bio: I'm a developer from Lancashire, England. I've lived in London for the last 20 years or so, except for some overseas stint's. When I’m not wrangling two kids or cats, I enjoy skiing and wine. Most of my career has involved C#, which I guess is what comes from working in finance in London.

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