digi GTM brain

Digi sells white-label digital onboarding, origination and engagement software to Latin American banks, lenders and retailers.

category

Digital financial onboarding and loan origination

market profile

  • text: Banks in Latin America need digital loan origination and account-opening journeys.
  • text: Digi combines onboarding with credit scoring, identity verification, electronic signatures and engagement.

personas

  • title: Head of digital banking or customer acquisition
    pains:
    • Slow account opening loses applicants before completion.
    • Digital experiences must fit the bank's brand and existing systems.
  • title: Consumer lending or credit product leader
    pains:
    • Manual application and credit assessment delay decisions.
    • Fraud controls and conversion must be balanced in the same journey.
  • title: Operations transformation lead
    pains:
    • Back-office teams spend time reading documents and entering data into the ERP.
    • Process owners struggle to see exceptions and bottlenecks.

icp

  • text: Banks and financial institutions in Latin America modernizing person or business account opening.
  • text: Retailers offering their own cards or credit products and needing branded digital acquisition.
  • text: Fintechs, insurers and lenders with identity and fraud checks embedded in onboarding.

message pillars

  • text: Grow the customer base and its profitability.
  • text: Assess credit in real time with machine learning and alternative data.
  • text: Reduce friction while improving operational visibility.
  • text: Automate back-office document and ERP work.

objections

  • objection: Will it integrate with our existing systems?
    response: Map the core and ERP interfaces in a scoped MVP before a larger rollout.
  • objection: Can we maintain regulatory and fraud controls?
    response: Assess local KYC, biometric and signature requirements with compliance during the design.
  • objection: Will this improve conversion in our own funnel?
    response: Baseline the current funnel and evaluate a pilot against agreed conversion and processing-time metrics.

competitors

  • name: Modyo
    website: https://www.modyo.com/platform/origination
    why: White-label digital onboarding and financial product origination.
  • name: Bankingly
    why: Digital onboarding and loan origination for financial institutions across Latin America.
  • name: Backbase
    why: Digital lending and banking software for financial institutions.

influencers

  • name: Hernan Lopez Conde
    url: https://techcrunch.com/2022/03/29/a-look-at-all-35-international-fintech-startups-at-ycs-winter-2022-demo-day/
    why: Co-founder named in YC fintech coverage.

keywords

  • originación digital de crédito
  • onboarding digital bancario LATAM
  • apertura de cuenta digital banco
  • plataforma onboarding marca blanca
  • scoring crediticio IA
  • KYB empresas banca

voice

  • Commercial and outcome oriented
  • Spanish-language financial technology
  • Concrete and operational

signals

  • text: A bank is redesigning account opening or facing high digital application abandonment.
  • text: A retailer is launching a private-label card or consumer credit product.
  • text: A financial institution is automating document-heavy back-office work.

stack

  • FaceTec
  • Open Finance APIs
  • ERP integrations

pricing

model: unknown

motion

sales_led

channels

  • SEO
  • partnerships
  • case studies

confidence

medium

Founders

  • name: Santiago Pezzoni
    title: Founder
    role: Founder
    bio: Founder & Head of Growth. Mercadolibre and Evolution Partners (McKinsey & co spin-off) alumni. Berkeley graduate.
  • name: Hernan Lopez Conde
    title: Founder
    role: Founder
    bio: Passionate about Innovation in Financial Services. Amateur developer. 1.5 years with MercadoLibre as Customer Experience Director. Prior, 7 years with McKinsey, 2 years with Shell and 4 years with Coca-Cola. Industrial Engineer with MBA from NYU Stern School of Business.

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