dili GTM brain

category

market profile

• text: Federally supported infrastructure projects must manage prevailing wage, certified payroll and apprenticeship requirements across many contractors.
• text: Compliance failures can put project funding and tax credits at risk, while manual payroll review creates operational burden.

personas

• title: EPC labor compliance director
  pains:

  • Collecting and reviewing subcontractor payroll across projects is fragmented and slow.
  • Wage classifications, fringe benefits and apprentice ratios require consistent exception handling.
• title: Infrastructure or energy project developer
  pains:

  • A compliance lapse can jeopardize funding or tax credits.
  • The owner lacks a consolidated view of risks across multiple contractors.
• title: Subcontractor payroll manager
  pains:

  • Repeated certified payroll submissions and project-specific requirements add administrative work.

icp

• text: US developers and EPCs delivering energy, infrastructure, data center and advanced manufacturing projects with prevailing wage obligations.
• text: Organizations coordinating multiple subcontractors and large volumes of certified payroll, especially on federally funded or tax-credit projects.

message pillars

• text: Automate compliance for the built world.
• text: Reduce the burden on subcontractors.
• text: Combine AI with human compliance expertise.

objections

• objection: An AI error could expose funding or create audit risk.
  response: Pilot historical payroll against expert-reviewed outcomes and examine exception handling and supporting records.
• objection: Subcontractors will resist another portal.
  response: Test payroll uploads with a small group of subs and measure actual administrative effort.
• objection: We already have a certified payroll system.
  response: Compare coverage of wage validation, apprentice monitoring and historical look-back review against the existing workflow.

competitors

• name: LCPtracker
  website: https://lcptracker.com/
  why: Project-wide prevailing wage and certified payroll compliance.
• name: eBacon
  website: https://ebacon.com/
  why: Construction payroll and certified payroll reporting.
• name: Points North
  why: Certified payroll and prevailing wage software with managed services.

influencers

• name: Anand Chaturvedi
  url: https://www.dili.com/about
  why: CEO and co-founder discussing construction compliance.

keywords

• prevailing wage compliance software
• certified payroll review
• Davis Bacon compliance
• apprenticeship compliance tracking
• construction labor compliance
• IRA tax credit compliance

voice

• direct and operational
• risk-aware
• construction industry focused

signals

• text: An EPC wins a federally supported project with prevailing wage and apprenticeship requirements.
• text: A developer has a backlog of historical payroll or is preparing for a project audit.

hiring

• Compliance Manager
• Compliance Customer Success Manager
• Founding Business Development Representative

pricing

motion

channels

• outbound
• case studies
• LinkedIn
• SEO

confidence

Founders

• name: Anand Chaturvedi
  title: Founder/CEO
  role: CEO
  bio: Anand Chaturvedi is the Co-Founder & CEO of Dili working in New York, NY. Anand led engagement growth at Coinbase (S12) to increase revenue by $50M, and built out KYC/AML systems. Previously, Anand has conducted ML research at Apple, working on new hardware products. Anand is a fellow at Kleiner Perkins, and holds a Bachelor's & Master's in Machine Learning from Georgia Tech.
• name: Brian Fernandez
  title: Founder/CTO
  role: CTO
  bio: Building compliance automation that keeps America’s big projects moving.