Dojah Inc GTM brain

category

market profile

• text: African digital businesses need local identity data, onboarding checks and ongoing transaction monitoring while limiting drop-off.
• text: The Nigerian KYC API market includes several providers with differing document and verification coverage.

personas

• title: Head of compliance or financial crime
  pains:

  • Must verify customers and monitor suspicious transactions while retaining an audit trail.
  • Coverage and regulations vary by market and document type.
• title: Fintech product or onboarding lead
  pains:

  • Slow identity checks create customer drop-off.
  • Needs verification flows suited to different products and jurisdictions.
• title: Engineering or platform lead
  pains:

  • Maintaining integrations with identity and fraud data sources consumes engineering capacity.
  • Needs reliable APIs and mobile onboarding components.

icp

• text: African fintechs, payment platforms, digital banks and crypto businesses onboarding customers remotely.
• text: Growing startups and larger regulated enterprises seeking KYC, KYB and transaction monitoring in connected workflows.

message pillars

• text: Stop fraud while simplifying workflows.
• text: Tailor verification to the business and jurisdiction.
• text: Make integrations faster with widgets and mobile SDKs.

objections

• objection: Does it cover the IDs, countries and rules we need?
  response: Validate jurisdiction, data source and document coverage for each target market before launch.
• objection: Will integration slow our launch?
  response: Compare prebuilt widgets and mobile SDKs with API integration for the required user journey.
• objection: Will verification costs scale with volume?
  response: Dojah describes pay-as-you-go pricing and custom enterprise plans; obtain volume and check-specific pricing.

competitors

• name: Smile Identity
  why: Offers biometric identity verification across African markets.
• name: Youverify
  why: Provides KYC and identity verification for Nigerian and other businesses.
• name: VerifyMe Nigeria
  why: Offers Nigerian identity checks and verification data.
• name: Prembly
  why: Competes in African identity verification APIs.

keywords

• Africa identity verification API
• Nigeria KYC API
• AML transaction monitoring
• biometric identity verification
• KYB verification Africa
• fintech fraud detection

voice

• Security focused
• Growth oriented
• Technical and accessible

signals

• text: A fintech is launching digital onboarding or expanding into new African markets.
• text: A payments business needs stronger fraud monitoring and audit evidence as transaction volume grows.

stack

• iOS SDK
• Android SDK
• API

pricing

motion

channels

• SEO
• developer documentation
• sales consultations
• customer case studies

confidence

Founders

• name: Tobi Ololade
  title: Founder
  role: Founder
  bio: Tobi Ololade is the Founder and CEO of Dojah. Tobi plays a leading role in driving key strategic initiatives across the global business. Previously he was the CTO of Tradebua, a data and API infrastructure for agriculture finance. Tobi became an entrepreneur in his early days as a student, running a business that served clients in multiple countries.
• name: Ayomide Oso
  title: Founder
  role: Founder
  bio: Ayomide is the co-founder and Head of product. Ayomide's tech journey started at Elta Solutions, a dev shop providing a range of services for building digital products. This gave her a good understanding of major problems innovators across the continent face. Ayomide worked on several products, including Ropay (https://ropay.ng/). While at this, she faced similar problem innovators across sectors are dealing with in "sourcing API's and necessary data" and decided to solve it once and for all.