Dyneti Technologies GTM brain

category

market profile

• text: Checkout teams must manage the tradeoff between fraudulent payments and friction for legitimate buyers.
• text: DyScan targets retailers, marketplaces and payment providers with mobile card capture and verification.

personas

• title: Head of payments or checkout product
  pains:

  • Manual card entry creates mobile checkout abandonment.
  • Payment improvements must integrate without delaying releases.
• title: Fraud and risk director
  pains:

  • Stolen cards create chargebacks and losses.
  • Aggressive fraud checks can reject legitimate customers.
• title: Mobile engineering lead
  pains:

  • Needs reliable card scanning across mobile devices.
  • Security review and payment integration can consume engineering time.

icp

• text: Digital retailers, travel platforms and marketplaces processing significant mobile card payment volume.
• text: Enterprise payment providers and apps with measurable checkout drop-off or card-not-present fraud.

message pillars

• text: Improve checkout conversion with fast card capture.
• text: Stop fraudulent card use before a chargeback.
• text: Fit into the existing payment flow quickly.

objections

• objection: Extra card verification will hurt checkout conversion.
  response: Pilot the scan flow and compare verified approval, abandonment and fraud outcomes with the current checkout.
• objection: We cannot take on another lengthy payment integration or compliance project.
  response: Review the SDK, existing processor integration and security documentation with engineering before rollout.

competitors

• name: Forter
  why: Offers payment fraud prevention and transaction risk decisions.
• name: FraudScore
  why: Offers fraud detection and prevention for digital transactions.

keywords

• mobile credit card scanner SDK
• card verification fraud prevention
• reduce card not present fraud
• mobile checkout conversion
• payment chargeback prevention
• credit card OCR SDK

voice

• Technical and outcomes-oriented
• Confident with quantified proof
• Direct and security-conscious

signals

• text: A marketplace reports rising stolen-card chargebacks or is expanding a fraud team.
• text: A retailer is rebuilding mobile checkout or measuring high payment-entry abandonment.

stack

• iOS
• Android

hiring

• Marketing Intern

pricing

motion

channels

• SEO
• integration documentation
• case studies
• sales demos

confidence

Founders

• name: Julia Zheng
  title: Founder/CEO
  role: CEO