Embeddables GTM brain

Embeddables supplies health and wellness brands with configurable patient intake and acquisition funnels, with optional build and optimization services.

category

Healthcare intake and acquisition funnels

market profile

  • text: Health brands need conversion-focused flows alongside provider and pharmacy integration and healthcare data safeguards.
  • text: The homepage says onboarding new brands is temporarily paused during a platform upgrade.

personas

  • title: Telehealth founder
    pains:
    • Launching patient intake without a custom engineering project
    • Connecting providers and pharmacies to a care pathway
  • title: Growth and conversion lead
    pains:
    • Patients abandon long onboarding funnels
    • Experiments wait behind engineering priorities
  • title: Product engineering lead
    pains:
    • Maintaining bespoke intake logic and analytics
    • Building securely while supporting frequent changes

icp

  • text: Direct-to-consumer health and wellness brands and telehealth companies seeking intake or acquisition flows.
  • text: Teams able to fund a $1,500 monthly core platform plus onboarding or managed delivery; no employee range is stated.

message pillars

  • text: Build intake with visual and developer tools.
  • text: Experiment with conversion paths.
  • text: Connect clinical operations.
  • text: Get hands-on funnel support.

objections

  • objection: Can our team maintain it independently?
    response: The self-serve package includes documentation, training and a jointly built first intake.
  • objection: Can it handle sensitive patient information?
    response: The vendor advertises HIPAA-compliant infrastructure; verify controls and a BAA for the specific use case.
  • objection: Can we start now?
    response: New brand onboarding is paused during an upgrade; ask about early access and timing.

competitors

  • name: Typeform
    website: https://www.typeform.com/pricing
    why: General form and quiz builder that competes for onboarding workflows.
  • name: Formstack
    why: Forms and workflow software serving healthcare data collection.

keywords

  • telehealth intake funnel
  • HIPAA patient intake builder
  • healthcare onboarding forms
  • health wellness quiz builder
  • telehealth funnel optimization
  • provider pharmacy integration

voice

  • Practical and direct
  • Collaborative
  • Health industry specific

signals

  • text: A telehealth brand is launching a new patient intake or care pathway.
  • text: A growth team wants to test onboarding paths without waiting for developers.

stack

  • API
  • CLI
  • Cursor
  • Claude
  • ChatGPT

pricing

model: flat
starting price: $6,000 first month, then $1,500/month

motion

sales_led

channels

  • LinkedIn
  • SEO
  • early access inquiries

confidence

medium

Founders

  • name: Matthew Morley
    title: Founder/CEO
    role: CEO
    bio: co-Founder and CEO of Embeddables. Talk to me about go-to-market, democracy and civic tech.
  • name: Jeremy Evans
    title: Founder/CTO
    role: CTO
    bio: Co-founder of Embeddables (YC S18, embeddables.com, formerly called Savvy). Embeddables is a low-code platform for building and optimizing onboarding funnels, focusing on health and wellness brands. We also have a background in building democracy tools like voter quizzes, having built tools helping millions with their vote. I started my career in journalism, teaching and politics, and am passionate about building tech for a better democracy.

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