Encuadrado GTM brain

Encuadrado sells scheduling, payment, invoicing and clinical administration software to independent professionals and health centers in Latin America.

category

Practice management software

market profile

  • text: Independent practitioners must coordinate booking, reminders, collections and receipts around patient care.
  • text: Chilean practices can choose among multiple scheduling and clinical software providers; comparisons stress local invoicing and practice size.

personas

  • title: Independent psychologist
    pains:
    • Answering booking and rescheduling messages during consultations
    • Chasing payment and issuing boletas after sessions
  • title: Health center owner or administrator
    pains:
    • Coordinating multiple practitioners and their calendars
    • Tracking payments, records and receipts across the center
  • title: Independent physician
    pains:
    • Managing records and prescriptions alongside appointment administration
    • Reducing missed appointments without hiring administration staff

icp

  • text: Solo psychologists, physicians, nutritionists and other appointment-based professionals with an existing active practice.
  • text: Small multidisciplinary health centers coordinating several practitioners, appointments and payments.
  • text: Spanish-speaking practices in Chile and Mexico with country-specific receipt and payment workflows.

message pillars

  • text: Give practitioners time back for consultations.
  • text: Allow patients to book without a manual message exchange.
  • text: Automate Chilean tax receipts with each payment.
  • text: Coordinate a center from one place.

objections

  • objection: I already use WhatsApp and a calendar.
    response: Show how self-booking, reminders and receipts remove repeated manual work while keeping WhatsApp reminders.
  • objection: Will it bring me new patients?
    response: The homepage explicitly says it saves work managing existing patients rather than bringing patients.
  • objection: We have several practitioners.
    response: The center offering manages professionals and schedules together; confirm price and active seats with sales.

competitors

  • name: AgendaPro
    why: Competes for online appointment scheduling and practice administration in Chile.
  • name: Reservo
    why: Offers clinical records and local compliance for health practices.
  • name: Medilink
    why: Offers clinic administration and reporting, especially for larger organizations.

influencers

  • name: Thomas Maremaa
    url: https://forbes.cl/negocios/2022-10-19/thomas-maremaa-ceo-de-encuadrado-sonamos-con-ser-el-sistema-operativo-del-profesional-independiente
    why: Co-founder and CEO interviewed about the product and independent practitioners.

keywords

  • agenda online psicólogos
  • software gestión consulta médica
  • boletas automáticas profesionales Chile
  • recordatorios WhatsApp pacientes
  • ficha clínica electrónica
  • software centros de salud

voice

  • Warm and supportive
  • Direct about daily administrative work
  • Practical and patient-care oriented

signals

  • text: A practitioner with an active caseload spends substantial time on WhatsApp confirmations and manual receipts.
  • text: A center is adding practitioners and needs shared scheduling and visibility over payments.

stack

  • WhatsApp
  • Tap to Pay

pricing

model: unknown

motion

hybrid

channels

  • SEO
  • Educational content
  • Podcast
  • Events

confidence

medium

Founders

  • name: Thomas Maremaa
    title: Founder
    role: Founder
    bio: Co-founder of Encuadrado - a payments and booking platform for service professionals in LATAM. Previously Growth at Brex.
  • name: Tomas Aguilera
    title: Founder
    role: Founder
    bio: Co-Founder at Encuadrado. Previously attempted to launch other startups that failed. Engineering and logistics background.

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