Examedi GTM brain

Examedi arranges at-home laboratory tests and virtual healthcare for patients in Chile, with services for organizations as well.

category

At-home healthcare marketplace

market profile

  • text: Patients can book home sample collection instead of traveling while fasting to a laboratory.
  • text: Clinics can partner with a home collection provider to extend their remote care offering.

personas

  • title: Patient arranging a routine blood test
    pains:
    • Travel and waiting while fasting
    • Finding a convenient appointment and understanding the final cost
    • Claiming eligible insurance reimbursements
  • title: Family caregiver
    pains:
    • Coordinating travel and appointments for relatives with limited mobility
    • Finding trusted professionals to visit at home
  • title: Clinic or benefits partnership manager
    pains:
    • Extend convenient collection beyond clinic walls
    • Coordinate home collection capacity and patient experience

icp

  • text: Individuals and families in Examedi's Chilean service areas seeking laboratory tests or telemedicine.
  • text: Clinics, insurers and employee-benefit organizations seeking to offer home testing to members or patients.

message pillars

  • text: Make healthcare available at home.
  • text: Reduce waiting and travel friction.
  • text: Help patients with reimbursement administration.

objections

  • objection: Is a home visit clinically trustworthy?
    response: Explain the professional collection process and verify laboratory and test-specific credentials before booking.
  • objection: Will my insurance cover the test?
    response: Check the individual test, insurer, eligibility and reimbursement terms at checkout; coverage is not universal.
  • objection: Can a professional reach my address?
    response: Check the current coverage map and appointment availability for the patient's location.

competitors

  • name: Clínica MEDS
    website: https://www.meds.cl/especialidades/examenes-de-laboratorio-a-domicilio/
    why: Offers home laboratory sample collection in Chile.
  • name: Vitalsur
    website: https://www.vitalsur.cl/servicios-salud/toma-de-examenes
    why: Provides home sample collection through a lab partnership.
  • name: Asisclinic
    why: Identified in a Chilean study of home sample collection competitors.

keywords

  • exámenes de sangre a domicilio
  • toma de muestras a domicilio
  • exámenes reembolsables isapre
  • laboratorio a domicilio Chile
  • telemedicina Chile
  • chequeo preventivo en casa

voice

  • Warm and reassuring
  • Convenience-focused
  • Plain-language Spanish

signals

  • text: A patient has a new lab order and is seeking home collection in a covered Chilean area.
  • text: A clinic or benefit provider is extending digital or home healthcare to its members.

pricing

model: unknown

motion

hybrid

channels

  • SEO
  • clinic partnerships
  • benefits partnerships
  • press

confidence

medium

Founders

  • name: Andres Kemeny
    title: Founder
    role: Founder
    bio: Software Engineer from Santiago, Chile. Started programming when I was 14. Worked at two startups that went through a local accelerator powered by the Chilean government. Gave up a scholarship and dropped out from Civil Engineering to focus 100% on Examedi.
  • name: Juan Pablo Zepeda
    title: Founder
    role: Founder
    bio: Industrial engineer from Santiago, Chile. Dropped out of my M Sc, in Optimization to build the logistics infrastructure at Houm (YC W21), where I managed ~150 freelancers in Chile, Mexico, and Colombia-on average showing 1 real-estate property every 6 minutes. Now I'm at Examedi, using logistics to uberize the Healthcare industry.

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