Experiment GTM brain

category

market profile

• text: Two-sided marketplace for research project creators and individual backers, supplemented by grant programs.
• text: Early-stage and exploratory science can struggle to secure conventional funding before generating preliminary evidence.

personas

• title: Principal investigator or early-career researcher
  pains:

  • Needs seed funding to collect preliminary data for larger grants
  • Must communicate a specialized research question to non-specialist supporters
• title: Independent scientist or community researcher
  pains:

  • Lacks easy access to institutional grant infrastructure
  • Needs a credible public page to share methods and progress
• title: Science foundation program lead
  pains:

  • Needs to discover and fund promising projects aligned with a research theme
  • Wants grantees to make results visible to a community

icp

• text: University labs and individual researchers with a defined, hypothesis-driven or exploratory project and a fundable budget; no institution size threshold is stated.
• text: Science-oriented foundations and other funders interested in thematic research grants and direct connections to projects.

message pillars

• text: Fund research by bringing scientists and supporters together.
• text: Make proposals stronger through community review.
• text: Share progress and research outcomes openly.

objections

• objection: My research is too specialized for the public to fund.
  response: Frame a concrete question and share why it matters; the site showcases diverse research projects, although funding is not guaranteed.
• objection: I cannot spend time managing yet another grant application.
  response: Experiment provides a shareable project application and community feedback, but campaign outreach still requires effort.

competitors

• name: Kickstarter
  why: General crowdfunding alternative researchers have used to raise project funding.
• name: Indiegogo
  why: General crowdfunding platform compared with Experiment in published research.

influencers

• name: Cindy Wu
  url: https://www.ycombinator.com/blog/female-founder-stories-cindy-wu-founder-of-experiment-yc-w13/
  why: Experiment co-founder who has spoken publicly about early-stage research funding.

keywords

• science crowdfunding
• fund scientific research
• research project funding
• crowdfunding for scientists
• seed funding for research
• research grant platform

voice

• Curious and optimistic
• Accessible science storytelling
• Community-oriented

signals

• text: A researcher seeks preliminary data for a larger grant or has a specific underfunded project.
• text: A foundation is creating a themed grant program or looking for projects to support.

pricing

motion

channels

• SEO
• researcher referrals
• community sharing
• email newsletter

confidence

Founders

• name: Denny Luan
  title: Founder
  role: Founder
  bio: hello