Farcast GTM brain

category

market profile

• text: LEO satellite operators need ground terminals that track moving satellites; mobile GEO users also need tracking.
• text: Farcast is developing a terminal integrated with the Telesat Lightspeed modem for volume production.

personas

• title: Satellite operator terminal product lead
  pains:

  • Ground terminals must track satellites while meeting performance and reliability requirements.
  • Modem integration and production readiness complicate network launch.
• title: Aviation connectivity engineering leader
  pains:

  • Aircraft need connectivity while moving.
  • Antenna size, weight and power constrain platform integration.

icp

• text: Satellite network operators developing LEO user terminal portfolios and integrating modems.
• text: Aviation and mobile connectivity providers that need electronically steered antennas.

message pillars

• text: Extend satellite internet access globally.
• text: Deliver specialized satellite user terminal technology.
• text: Support connectivity for users on the move.

objections

• objection: Will the terminal integrate with our network and modem?
  response: Assess interoperability in a joint technical evaluation; Farcast has announced an integrated Telesat terminal program.
• objection: Can this hardware be manufactured at scale?
  response: Ask for production readiness and qualification evidence for the target deployment.

competitors

• name: Kymeta
  why: Electronically steered satellite terminals for mobile connectivity.
• name: Intellian
  why: Provides satellite user terminal antennas, including for Telesat.

keywords

• LEO satellite user terminal
• flat panel satellite antenna
• electronically steered SATCOM antenna
• aviation satellite terminal
• phased array antenna

voice

• Technical and concise
• Infrastructure focused

signals

• text: An operator is preparing a LEO constellation and selecting terminal suppliers.
• text: A mobility provider is reducing antenna size, weight, power and cost.

stack

• Phased array
• AESA

pricing

motion

channels

• strategic partnerships
• industry press

confidence

Founders

• name: Siamak Ebadi
  title: Founder
  role: Founder