Float Health GTM brain

Float Health coordinates specialty pharmacy referrals with skilled nurses who deliver infusion and medication visits in patients' homes.

category

Home infusion nursing services

market profile

  • text: Nursing shortages and administrative systems constrain access to home specialty medication visits, according to Float.
  • text: Float reports more than 86,000 visits and weekly staffing rates of 98-100%; these are company claims and local results should be verified.
  • text: Home infusion providers can use employed nurses or contract with nursing agencies, creating multiple sourcing alternatives for pharmacies.

personas

  • title: Specialty pharmacy nursing operations director
    pains:
    • Finding qualified nurses for referrals quickly across different regions.
    • Handling scheduling, documentation corrections and staffing gaps without delaying therapy.
  • title: Specialty pharmacy clinical or patient services leader
    pains:
    • Patients miss or abandon therapy when reliable home visits are hard to arrange.
    • Clinical quality and continuity must hold across outside nurses.
  • title: Experienced home infusion nurse
    pains:
    • Finding flexible visits that match clinical skills and geography.
    • Managing charting and payments around time spent in patient homes.

icp

  • text: Specialty pharmacies with home infusion referrals in Float's listed service areas, including Arizona, California, Texas and parts of Florida.
  • text: Payers and prescribers seeking nursing capacity for specialty medication visits; account-size thresholds are not published.
  • text: Licensed nurses with relevant infusion skills, CPR/BLS credentials and insurance who want home visit work.

message pillars

  • text: Supply nurses on demand for home infusions.
  • text: Speed the time to staff a visit.
  • text: Reduce documentation and reimbursement friction.
  • text: Bring clinical expertise to the patient's home.

objections

  • objection: Can nurses safely administer our specialty therapy?
    response: Float describes experience with IVs, ports and specialty medications; validate credentials, protocols and training for the therapy.
  • objection: Can Float staff our referrals in the required locations?
    response: Float publishes service geographies and its own staffing metric; request local coverage and a representative referral pilot.
  • objection: Will outsourcing create more administrative work?
    response: Review referral, eChart and reimbursement workflows alongside a service-specific quote and compare against in-house costs.

competitors

  • name: Naven Health
    website: https://navenhealth.com/our-capabilities/expanding-home-infusion/
    why: Provides home infusion nurses to specialty pharmacy partners.
  • name: CVS Coram
    why: Offers nursing services nationwide and overlaps in home infusion, though CVS exited core infusion services.
  • name: Option Care Health
    why: Integrated home infusion provider with employed and subcontracted nursing; also listed by Float as a customer, so relationship can vary by service.

keywords

  • home infusion nursing services
  • specialty pharmacy nurse staffing
  • home infusion nurse referrals
  • specialty medication home visits
  • home IV infusion nurses
  • infusion nursing coverage

voice

  • clinical and reassuring
  • outcome-oriented
  • human-centered

signals

  • text: A specialty pharmacy is expanding home infusion referrals and struggling to staff visits in covered states.
  • text: A pharmacy is seeking faster start of care or fewer chart corrections for home infusion patients.
  • text: An experienced infusion nurse is seeking flexible work near home.

pricing

model: unknown

motion

sales_led

channels

  • SEO
  • LinkedIn
  • industry events
  • demo requests

confidence

high

Founders

  • name: Ryan Johnson
    title: Founder
    role: Founder
    bio: ER Nurse with 20y in healthcare at bedside and in leadership. Co-founded coffee roasting company with online sales and delivery. I can also ride bikes.
  • name: Christy Johnson
    title: Founder
    role: Founder
    bio: Natural salesperson that establishes credibility and develops lasting relationships with customers. Founded an events management business and co-founded a marketing subscription platform. Can also jazzercise.

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