Forage GTM brain

Forage enables grocers, retailers and delivery platforms to accept SNAP EBT payments and offers shoppers grocery savings tools.

category

Government benefits payment infrastructure

market profile

  • text: Online SNAP acceptance requires specialist payment infrastructure and retailer authorization.
  • text: Forage serves merchants while also offering an app for shoppers to check benefits and find savings.

personas

  • title: Grocery ecommerce or payments leader
    pains:
    • SNAP customers cannot use benefits at online checkout without the appropriate integration
    • Needs to justify processing costs and expand accessible checkout
  • title: Retail engineering or payments integration lead
    pains:
    • Must integrate secure EBT payment flows and handle eligible purchases
    • Needs to coordinate platform and regulatory requirements
  • title: Delivery marketplace partnerships director
    pains:
    • Needs to extend benefit acceptance across participating merchants
    • Must coordinate complex payment and merchant onboarding

icp

  • text: US grocery retailers with online storefronts or physical stores that serve SNAP households.
  • text: Grocery delivery marketplaces and commerce platforms seeking embedded EBT payment acceptance.
  • text: Larger merchants with significant processing volume may qualify for custom terms.

message pillars

  • text: Connect merchant payments to food access.
  • text: Enable benefit payment acceptance for merchants.
  • text: Offer a transparent starting option for online processing.

objections

  • objection: How difficult is approval to accept online SNAP?
    response: Map the retailer authorization and implementation requirements with Forage before setting a launch date.
  • objection: Are processing fees economical?
    response: Model the standard fee against expected order economics and request volume pricing if applicable.
  • objection: Will the checkout work with our platform?
    response: Review the integration documentation and test eligible transactions and split tender with the implementation team.

competitors

  • name: Fiserv
    why: Provides an approved online SNAP secure PIN processing alternative.
  • name: Worldpay
    why: Provides an approved online SNAP processing alternative.

influencers

  • name: Ofek Lavian
    why: Forage CEO and payments leader discussing EBT infrastructure and access.

keywords

  • accept SNAP EBT online
  • EBT payment processing API
  • online grocery SNAP payments
  • USDA SNAP online approval
  • EBT payment gateway
  • grocery delivery EBT

voice

  • mission-driven
  • merchant-oriented
  • accessible

signals

  • text: A grocery business launches ecommerce or delivery but does not yet accept online SNAP.
  • text: A retailer is reviewing its EBT processor, payment costs or USDA authorization.

stack

  • API

pricing

model: usage
starting price: 3.5% + $0.30 standard online processing fee; custom volume pricing available

motion

hybrid

channels

  • SEO
  • platform partnerships
  • LinkedIn
  • press
  • developer documentation

confidence

high

Founders

  • name: Victor E. Fimbres
    title: Founder/CTO
    role: CTO
    bio: product & engineering

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