FundersClub GTM brain

category

market profile

• text: Accredited individuals seeking venture exposure need access to sourced opportunities and diligence, while accepting illiquidity and the possibility of total loss.
• text: Seed and Series A startups compete for capital and investor help with recruiting, customers and follow-on financing.

personas

• title: Accredited angel investor or technology executive
  pains:

  • High-quality startup rounds are difficult to access without a venture network.
  • Sourcing, evaluating and tracking a diversified portfolio takes time.
• title: Seed-stage startup founder and CEO
  pains:

  • Needs investor capital and connections while fundraising competes with building the company.
  • Needs help reaching customers, hiring and preparing the next round.

icp

• text: Accredited individuals with capital and appetite for risky, illiquid venture investments; investor membership is an individual rather than company sale.
• text: High-growth technology startups raising Seed or Series A, with potential for follow-on financing and support from a broad investor network.

message pillars

• text: Offer online access to a selectively vetted startup portfolio.
• text: Combine software and investor community throughout the investment process.
• text: Help founders beyond the capital itself.

objections

• objection: Why trust the selection process and what are the risks?
  response: Review the investment committee process, fund documents and portfolio disclosures; early-stage investments can lose their entire value.
• objection: Does membership mean there are no costs to invest?
  response: Membership is free, but fund administrative costs and other economics should be reviewed in each fund's documents.

competitors

• name: AngelList
  why: Online venture investing and syndicate platform competing for investors and startup deal flow.
• name: OurCrowd
  why: Online venture platform offering accredited investors startup opportunities.
• name: SignalFire
  why: Technology-enabled venture investor competing for high-growth startup deals.

influencers

• name: Alex Mittal
  url: https://fundersclub.com/mittal/
  why: Co-founder and public voice discussing the online venture model.

keywords

• online venture capital
• accredited investor startup investing
• startup investment platform
• seed stage venture funding
• angel investing platform
• startup fundraising investors

voice

• Aspirational
• Community-oriented
• Selective

signals

• text: An accredited investor is seeking diversified exposure to vetted private startups beyond their immediate network.
• text: A venture-scale startup is preparing a seed or Series A round and can use investor introductions and operational support.

pricing

motion

channels

• founder referrals
• investor referrals
• SEO
• events
• community

confidence

Founders

• name: Alex Mittal
  title: Founder/CEO
  role: CEO
  bio: Startup founder. Startup investor. Co-Founder & CEO, FundersClub. Managing Director, FCVC.
• name: Boris Silver
  title: Founder/President
  role: Founder