FUTURA GTM brain

category

market profile

• text: Dental clinics want digital impressions and lab workflows, but the cost of an intraoral scanner can delay adoption.
• text: Laboratories compete on restoration quality, turnaround, scanner access and geographic coverage.

personas

• title: Dental practice owner
  pains:

  • The upfront cost of an intraoral scanner makes digitization difficult to justify.
  • Unreliable lab turnaround or remakes disrupt the schedule and patient experience.
• title: Orthodontist
  pains:

  • Needs predictable aligner planning, case support and comfortable treatment options.
  • Wants digital visualization to explain treatment to patients.
• title: Restorative dentist
  pains:

  • Physical impressions and disconnected case communication create rework.
  • Needs a dependable lab partner for crowns, veneers and other restorations.

icp

• text: Dental clinics in Mexico and Colombia seeking a digital laboratory partner for restorative and orthodontic cases.
• text: Practices with enough recurring lab work to make the scanner financing reimbursement threshold practical.
• text: Dentists already using intraoral scanners can send compatible digital cases without needing a new scanner.

message pillars

• text: Position the lab as a partner in practice growth.
• text: Combine clinical technology, training and a digital portal.
• text: Support the practice's transition to digital dentistry.

objections

• objection: Is the scanner really free?
  response: The scanner is financed and the monthly payment is reimbursed when the practice meets the stated laboratory spending threshold; verify contract terms.
• objection: We already own a scanner.
  response: Futura says it accepts cases from other scanner brands; confirm file compatibility and case workflow.
• objection: We cannot risk delayed or poor-fitting cases.
  response: Review product-specific production times and pilot a case before moving larger volumes.

competitors

• name: Reytek Lab
  website: https://reyteklab.com/
  why: Established national dental laboratory alternative in Mexico.
• name: Dental Zirtech
  why: Digital lab serving scanner-equipped dental clinics in Mexico City.
• name: Precisión Dental 3D
  why: Digital and physical-model lab offering restorations and aligners.
• name: Meditek Labs
  why: Guadalajara digital lab offering aligners and restorative work.

keywords

• laboratorio dental digital México
• escáner intraoral para clínica
• alineadores invisibles para odontólogos
• coronas dentales laboratorio
• digitalizar clínica dental
• laboratorio dental CAD CAM
• escáner intraoral precio

voice

• Supportive and partnership-oriented
• Clinical and practical
• Growth-focused

signals

• text: A practice is evaluating an intraoral scanner but has a material equipment budget constraint.
• text: A clinic has recurring restorative or aligner volume and wants to replace manual impressions.
• text: A dentist is dissatisfied with lab turnaround or wants digital case tracking.

stack

• STL

pricing

motion

channels

• SEO
• LinkedIn
• customer stories
• dental education
• sales demos

confidence

Founders

• name: Tommaso Tomba
  title: Founder
  role: Founder
  bio: YC Badge: 0x15dd9b7043b2301a5e726dc8a66652b6c9acd54d
• name: Leonardo Miron
  title: Founder
  role: Founder