gaiia GTM brain

category

market profile

• text: Communications providers often operate across disconnected billing, provisioning and field-service systems.
• text: Fiber and broadband operators face customer experience and churn pressures as competition intensifies.

personas

• title: ISP Chief Operating Officer
  pains:

  • Disconnected systems create manual handoffs between billing, customer service and technicians.
  • Scaling subscriber growth increases operational overhead.
• title: VP of Customer Experience or Billing
  pains:

  • Legacy billing and customer records make service changes and support harder to coordinate.
  • Poor self-service increases contact volume.
• title: Head of Field Operations
  pains:

  • Scheduling technicians and tracking inventory across systems slows installation and incident response.

icp

• text: Independent ISPs, fiber broadband and other communications service providers with subscriber billing and field operations.
• text: Providers expanding into mobile, acquiring other networks or replacing legacy OSS/BSS have complex integration needs.

message pillars

• text: Unify customer and operational workflows.
• text: Automate monitoring and incident response.
• text: Improve field productivity and customer service.

objections

• objection: Migrating core billing and subscriber systems is risky.
  response: Scope migration and data validation carefully; request a reference from a provider with similar infrastructure.
• objection: Our network and workflows are too specific for a single platform.
  response: Review integrations and demonstrate the relevant workflows against the operator's actual requirements.

competitors

• name: Platypus
  why: Legacy billing system cited as replaced at an ISP migrating to gaiia.
• name: Salesforce
  why: CRM platform cited in a customer's former multi-system stack.

keywords

• ISP billing software
• broadband OSS BSS
• telecom subscriber management
• fiber ISP operations platform
• ISP field service scheduling
• network provisioning automation

voice

• confident
• operator-focused
• modernizing

signals

• text: An ISP merger can create a need to consolidate subscriber and network systems.
• text: Launching mobile alongside broadband increases the value of unified customer operations.

pricing

motion

channels

• LinkedIn
• industry events
• customer stories
• SEO

confidence

Founders

• name: Marc-André Campagna
  title: Founder
  role: Founder
• name: Francis Careau
  title: Founder
  role: Founder