Gigwell GTM brain

Gigwell sells booking and touring management software to live entertainment agents, artists and venues.

category

Live entertainment booking software

market profile

  • text: Artist bookings involve contracts, payments, advancing and revenue tracking across multiple parties.
  • text: Touring teams need both venue discovery and timely ticket-count reporting.

personas

  • title: Booking agency owner
    pains:
    • Tracking offers and contracts across artists and spreadsheets
    • Seeing revenue and deal progress across the agency
  • title: Touring agent or artist manager
    pains:
    • Finding appropriate venues and talent buyer contacts
    • Chasing itineraries, payments and ticket counts for tours
  • title: Venue talent buyer
    pains:
    • Coordinating artist booking details and contracts
    • Keeping talent and event communication organized

icp

  • text: Independent live entertainment booking agencies managing multiple artists and events.
  • text: Touring artists, managers and venues that coordinate bookings, contracts and payments.

message pillars

  • text: Centralize booking work for the live entertainment ecosystem.
  • text: Help agents discover relevant tour opportunities.
  • text: Replace manual box-office reporting with automated collection.

objections

  • objection: Our team already uses spreadsheets and email.
    response: Compare the time spent reconciling contracts, payments and itineraries with a centralized booking workflow.
  • objection: We only need a venue database or ticket reporting, not a full system.
    response: Gigwell lists separate Tour IQ and Ticket Counts Pro offerings, so evaluate the component that addresses the immediate bottleneck.

competitors

  • name: BandHelper
    why: Musician and agency booking management alternative mentioned by an agency user.
  • name: HoneyBook
    why: General booking, contracts and client management alternative listed by Capterra.

influencers

  • name: Jeremie Habib
    url: https://connect.beatport.com/speakers/jeremie-habib
    why: Gigwell CEO and live entertainment technology speaker.

keywords

  • artist booking agency software
  • live music booking CRM
  • tour venue database
  • ticket count automation
  • artist contract management
  • talent buyer booking software

voice

  • music industry fluent
  • pragmatic
  • growth-oriented

signals

  • text: An agency expands its artist roster and struggles to coordinate contracts and payments.
  • text: A tour team needs to find venues or collect box office counts across more shows.

stack

  • Google Calendar

pricing

model: flat
starting price: Tour IQ from $33/month billed annually

motion

hybrid

channels

  • SEO
  • LinkedIn
  • industry events
  • webinars
  • referrals

confidence

high

Founders

  • name: Jeremie Habib
    title: Founder/CEO
    role: CEO
    bio: Jeremie Habib is the Co-Founder and CEO of Gigwell, a digital booking platform that streamlines the booking process between live entertainers and event venues. The company has streamlined over $5B in gigs for DJs, musicians, comedians, and public speakers. Prior to launching Gigwell, Jeremie held senior Sales & BD positions at Cisco and several early-stage SaaS companies like OpenDNS where he helped grow the company from 0 - $100 m in revenue.
  • name: Glade Luco
    title: Founder/CTO
    role: CTO
  • name: Antonio Sierra
    title: Founder/Vice President, Customer Success
    role: Founder

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