Gleam GTM brain

Gleam automates clinical trial visit data entry and quality checks for research sites.

category

Clinical research site data entry automation

market profile

  • text: Research sites transcribe visit information from varied source systems into sponsor-selected EDCs, creating repetitive coordinator work.
  • text: Gleam sells a site-first layer alongside existing systems rather than requiring a replacement EDC.

personas

  • title: Clinical research coordinator
    pains:
    • Re-entering visit data from paper, eSource and lab portals into CRFs
    • Correcting mismatches and responding to data queries while managing patients
  • title: Research site owner or director
    pains:
    • Growing study and visit capacity without proportionately adding staff
    • Maintaining data quality and preparing for monitoring visits

icp

  • text: Independent clinical research sites and site networks running multiple active studies with dedicated coordinators.
  • text: Sites dealing with multiple sponsor EDCs and mixed paper, PDF, eSource or lab portal records.

message pillars

  • text: Increase visit capacity with existing staff.
  • text: Automate entry and quality checks using existing workflows.
  • text: Return coordinator time to patient work.

objections

  • objection: Will it work with our sponsor's EDC and paper sources?
    response: Gleam says it works alongside existing sources and EDCs; verify the site's specific study workflow in a pilot.
  • objection: How do we trust automatically entered data?
    response: Review flagged discrepancies and validate results against source records before relying on automation.

competitors

  • name: Castor
    why: Castor Catalyst targets manual source-data entry into EDC.
  • name: Medidata
    why: Rave Companion automates EHR data transfer into Rave EDC.
  • name: CIMS Global
    why: Its eBinder automates clinical site data entry into EDC systems.

influencers

  • name: Oliver Keh
    why: Gleam founder discusses site-first data entry and QC in clinical research media.
  • name: Brad Hightower
    why: Site owner and clinical research podcast host cited by Gleam as a customer.

keywords

  • clinical trial data entry automation
  • EDC data entry
  • clinical research coordinator productivity
  • clinical trial source to EDC
  • clinical data quality control
  • research site software

voice

  • Conversational and playful
  • Site-first and practical
  • Direct about coordinator workload

signals

  • text: Site is opening studies or increasing visit volume without sufficient coordinator capacity.
  • text: Coordinators spend significant time re-entering source data across several sponsor EDCs.

stack

  • Veeva
  • Medidata
  • Oracle
  • Medrio
  • Castor

pricing

model: unknown

motion

sales_led

channels

  • LinkedIn
  • clinical research events
  • content marketing
  • podcasts

confidence

high

Founders

  • name: Oliver Keh
    title: Founder
    role: Founder
    bio: Founder + CEO @ Gleam.

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