Globe GTM brain

category

market profile

• text: Crypto traders compare exchanges on market access, execution, liquidity, trading fees, margin and product availability.
• text: Globe markets perpetuals alongside spot trading and developer APIs, extending beyond the original derivatives-only positioning.

personas

• title: Active crypto derivatives trader
  pains:

  • Trading fees compound over frequent orders
  • Traders need accessible markets and a consistent experience across devices
  • Managing margin across positions can be cumbersome
• title: Algorithmic trader or market maker
  pains:

  • Needs reliable programmatic access to markets and execution
  • Execution speed and fee structure affect trading economics
• title: Crypto spot trader exploring derivatives
  pains:

  • Separate tools for spot and futures fragment the portfolio
  • Needs to understand margin, funding and platform eligibility before trading

icp

• text: Individual digital asset traders in jurisdictions where the relevant Globe products are available, particularly those seeking perpetual futures and spot trading.
• text: Professional or algorithmic trading teams that require exchange APIs and evaluate execution and fee tiers.

message pillars

• text: Trade on desktop and mobile.
• text: Access a range of crypto trading products.
• text: Use portfolio assets in a unified margin experience.

objections

• objection: Are trading costs competitive after discounts and funding?
  response: Compare actual maker and taker fees, applicable discounts, funding and network charges for the intended strategy.
• objection: Is this product suitable and available where I live?
  response: Review the exchange terms, jurisdiction restrictions and the risks of leveraged products before opening an account.

competitors

• name: OKX
  why: Offers crypto spot and derivatives markets.
• name: Deribit
  why: Digital asset derivatives trading venue.
• name: Delta Exchange
  why: Crypto derivatives exchange.

influencers

• name: James West
  url: https://bravenewcoin.com/insights/globe-building-the-everything-exchange
  why: Globe co-founder discussing the exchange.

keywords

• crypto perpetual futures exchange
• bitcoin derivatives trading
• crypto exchange trading fees
• crypto futures API
• unified margin crypto
• perpetual futures trading

voice

• confident
• trader-oriented
• concise

signals

• text: Trader is comparing perpetual futures fees or seeking API-based execution.
• text: Existing spot trader wants one account for spot and futures markets.

stack

• trading API
• iOS app
• Android app

pricing

motion

channels

• SEO
• affiliate program
• mobile app stores
• crypto press

confidence

Founders

• name: James West
  title: Founder/CEO
  role: CEO
• name: Shaun Ng
  title: Founder/CTO
  role: CTO