Gradia Health GTM brain

category

market profile

• text: Physicians have limited capacity for continuous support between visits, especially for patients with chronic conditions.
• text: Gradia combines a clinic-facing care experience with virtual team support and positions it around clinic economics.

personas

• title: Physician owner or medical director
  pains:

  • A full patient panel leaves little time for proactive follow-up between appointments.
  • Chronic patients need coordinated attention without increasing physician workload proportionally.
• title: Practice administrator
  pains:

  • Staffing and software constraints make continuous patient outreach difficult.
  • A new care program must fit clinic workflows and demonstrate financial value.
• title: Patient with chronic conditions
  pains:

  • Care can feel fragmented after leaving the clinic.
  • Patients need timely communication and support from a care team between appointments.

icp

• text: US brick-and-mortar clinics serving substantial chronic-condition populations and seeking to extend care between visits.
• text: Clinics in the Southeastern US are an evidenced early customer segment; Medicare chronic-care patients are a documented use case.

message pillars

• text: Extend clinic care with virtual support.
• text: Make high-touch care viable at scale.
• text: Support patients between appointments.

objections

• objection: Will our clinicians lose control of the patient relationship?
  response: Discuss clinical oversight, escalation and how virtual care teams coordinate with the practice before adoption.
• objection: Will the economics justify adding a partner?
  response: Request a practice-specific model for eligible patients, staffing, billing and net revenue; public pricing is unavailable.
• objection: Will patients engage outside the clinic?
  response: Pilot with a suitable patient cohort and measure enrollment, response and continuity of care.

competitors

• name: HealthSnap
  website: https://healthsnap.io/
  why: Virtual chronic care management platform with clinical services for providers.
• name: ThoroughCare
  website: https://www.thoroughcare.net/
  why: Care coordination and chronic care management software for physician groups.
• name: Caesar Health
  website: https://www.caesarhealth.com/chronic-care-management-companies
  why: Full-service chronic care management with clinical staff.

influencers

• name: Rithvik Seela
  url: https://www.businesswire.com/news/home/20230712164891/en/Gradia-Health-Secures-%244.2M-in-Seed-Funding-to-Improve-Ongoing-Care-for-Patients-With-Chronic-Conditions
  why: Co-founder and CEO discussing the care gap after clinic visits.

keywords

• chronic care management for clinics
• virtual care team for physician practice
• between visit patient support
• chronic disease care coordination
• concierge care platform clinics
• patient engagement chronic conditions

voice

• Patient-centered
• Mission-driven
• Clinician-aware

signals

• text: A clinic has a large chronic disease panel and limited staff for between-visit follow-up.
• text: A practice is exploring a chronic care management program and wants to add virtual clinical capacity.

pricing

motion

channels

• press
• LinkedIn
• direct sales

confidence

Founders

• name: Rithvik Seela
  title: Founder
  role: Founder
  bio: CEO / Co-founder @ Gradia | Previously, CS & Econ @ Stanford
• name: Andrew Zelaya
  title: Founder
  role: Founder
  bio: CTO / Co-founder @ Gradia | Previously, CS @ Stanford