Great Question GTM brain

category

market profile

• text: Research teams often manage recruiting, scheduling, studies and repositories across separate tools and workflows.
• text: Enterprise research programs need to balance self-service research with participant governance and security.

personas

• title: Research operations manager
  pains:

  • Recruiting and scheduling participants consumes research team capacity
  • Participant records, consent and incentives are scattered across tools
• title: Head of UX research
  pains:

  • Scaling reliable research to more teams without losing governance
  • Findings are hard to find and reuse across projects
• title: Product manager or product designer
  pains:

  • Slow access to customers delays product decisions
  • Setting up interviews and synthesizing findings requires specialist support

icp

• text: Mid-market and enterprise product organizations with recurring customer research and multiple product teams.
• text: Teams seeking to use their own customer panel or an external participant pool across interviews, surveys and prototype tests.

message pillars

• text: Talk to customers sooner.
• text: Make research accessible across teams.
• text: Combine studies, participant management and findings.
• text: Scale research with enterprise governance.

objections

• objection: Will sensitive customer research be protected?
  response: Review security, consent, access controls and any HIPAA needs against the enterprise plan and required add-ons.
• objection: Is it worth replacing our existing research tools?
  response: Map recruiting, scheduling and insight sharing costs and compare a scoped trial with current workflows.

competitors

• name: UserTesting
  why: Offers customer feedback and usability testing, including a participant network.
• name: Maze
  why: Research and prototype testing platform for product teams.
• name: Dovetail
  why: Research insight repository and analysis software.
• name: User Interviews
  why: Participant recruiting alternative and also an enterprise panel integration.

influencers

• name: Ned Dwyer
  url: https://www.linkedin.com/in/neddwyer
  why: Co-founder shares research and AI product perspectives.

keywords

• user research platform
• UX research recruitment
• research participant management
• AI moderated user interviews
• UX research repository
• prototype testing software
• research operations platform

voice

• Customer-centered and inclusive
• Direct and action-oriented

signals

• text: A growing product organization is democratizing research beyond a central UX research team.
• text: Research operations wants to consolidate recruiting, scheduling and repositories.

stack

• Salesforce
• Snowflake
• Slack
• Figma
• Qualtrics
• Databricks

pricing

motion

channels

• SEO
• LinkedIn
• webinars
• case studies

confidence

Founders

• name: Ned Dwyer
  title: Founder/CEO
  role: CEO
  bio: Founder of Great Question - the customer research platform to streamline interviews, surveys and prototype tests with your own customers. Previously built Elto (acquired by GoDaddy). Australian living in Oakland.
• name: PJ Murray
  title: Founder
  role: Founder
  bio: CTO & Founder of Great Question. Previously founded & sold Elto (with Ned) Software development for 10 years. Primarily working with early start startups. Mostly Rails. South African born Kiwi living in Australia.