haddock GTM brain

haddock sells AI-assisted financial and operational management software to restaurants.

category

Restaurant operations and cost management

market profile

  • text: Restaurant operators need visibility into changing ingredient costs and dish margins.
  • text: The product combines digitized invoices, supplier ordering and POS data with AI agents.

personas

  • title: Restaurant owner or general manager
    pains:
    • Ingredient price increases erode margins before menu prices are updated
    • Administrative work competes with serving customers
  • title: Restaurant group finance or operations lead
    pains:
    • Invoices and delivery notes are fragmented across locations
    • Reconciling purchase costs with menu profitability takes manual effort

icp

  • text: Restaurants and hospitality operators purchasing ingredients from suppliers and tracking recipe-level margins.
  • text: Growing restaurant groups with recurring invoices and a POS system are a plausible high-value fit.

message pillars

  • text: Keep margins visible.
  • text: Capture purchasing paperwork with a photo.
  • text: Connect the POS for a broader view.

objections

  • objection: Our team has no time to enter invoices.
    response: Show the photo, PDF and email capture workflow on a real invoice.
  • objection: We already have a POS.
    response: Explain how POS connection complements purchase cost and recipe margin visibility; verify compatibility in a demo.

competitors

  • name: MarginEdge
    why: Restaurant invoice and cost management alternative.
  • name: Restaurant365
    why: Restaurant accounting and operational management alternative.
  • name: Toast
    why: Restaurant software platform with overlapping operational workflows.

keywords

  • restaurant food cost software
  • restaurant invoice automation
  • recipe costing software
  • control de costes restaurante
  • escandallos restaurante
  • restaurant margin tracking

voice

  • practical
  • hospitality focused
  • outcome oriented

signals

  • text: Supplier price volatility is forcing frequent menu margin reviews.
  • text: A restaurant is expanding locations and accumulating invoices and delivery notes.

stack

  • POS integrations

hiring

  • AI Engineer, Internal Agents & Automations

pricing

model: unknown

motion

sales_led

channels

  • SEO
  • LinkedIn
  • partners

confidence

medium

Founders

  • name: Arnau Navarro
    title: Founder
    role: Founder
    bio: 29 y.o. from Barcelona, Spain 3x founder Deep interest in Foodtech, B2B SaaS, Fintech & GTM Learning AI fast (like everyone else) Feel free to send me a DM!
  • name: Pol Rosell
    title: Founder
    role: Founder
    bio: I consider myself a born entrepreneur, resilient, with a great capacity to adapt to the constant changes of today's world. I love to create solutions that make people's lives easier. Understanding their needs and being able to transform them into a product that helps them in their daily lives. I studied economics in Barcelona and I bring my business vision to technology.

Back to YC companies