HEO Robotics GTM brain

category

market profile

• text: Operators and governments need visual evidence to identify, monitor and inspect objects in orbit.
• text: HEO combines partner satellite sensors, an imaging platform and dedicated cameras.

personas

• title: Defense space domain awareness program lead
  pains:

  • Uncertainty about other satellites' identity and changing configuration
  • Need for timely evidence to support attribution
• title: Satellite operations director
  pains:

  • Diagnosing an anomaly without a visual inspection
  • Verifying deployment or physical spacecraft condition
• title: Civil space agency mission manager
  pains:

  • Maintaining awareness of orbital objects
  • Building sovereign imaging capacity with limited mission resources

icp

• text: National security and civil space agencies seeking imagery and space domain awareness.
• text: Commercial LEO and GEO satellite operators that need mission and anomaly insights.
• text: Allied governments and commercial spacecraft partners evaluating onboard non-Earth imaging cameras.

message pillars

• text: Deliver space object imagery and insights at scale.
• text: Identify objects and verify deployments.
• text: Help investigate anomalous spacecraft behavior.
• text: Provide one interface for tasking and imagery.

objections

• objection: Can imagery help investigate an anomaly?
  response: HEO positions on-demand inspection for diagnosis and confirmation of spacecraft state; suitability depends on the mission.
• objection: Must we build a dedicated satellite?
  response: HEO uses partner imaging sensors and also offers cameras for hosted capabilities.

competitors

• name: Scout Space
  why: Competes in space domain awareness and in-orbit observation.
• name: Odin Space
  why: Provides space situational awareness capabilities, including orbital debris monitoring.

influencers

• name: William Crowe
  url: https://www.heospace.com/about-us
  why: Co-founder and CEO, public voice on commercial non-Earth imaging.
• name: Hiranya Jayakody
  url: https://www.ycombinator.com/companies/heo-robotics
  why: Co-founder and CTO.

keywords

• non earth imaging
• satellite inspection imagery
• space domain awareness
• satellite anomaly investigation
• in orbit object characterization
• space based imaging sensors

voice

• technical
• mission-focused
• confident

signals

• text: A satellite operator experiences an anomaly or needs deployment verification.
• text: A government launches a space domain awareness or sovereign sensor program.

stack

• HEO Inspect web app and API

pricing

motion

channels

• industry partnerships
• press
• industry events

confidence

Founders

• name: Will Crowe
  title: Founder
  role: Founder
  bio: Will has a PhD in Aerospace Engineering, with a focus on the astrodynamics of spacecraft swarms with relation to asteroids. He has won international awards for his work, including the Space Generation Advisory Council's "Move an Asteroid" award in 2015. As CEO of HEO Robotics, Will's highlights include taking the world's second commercial in-orbit inspection photo of a spacecraft. Will loves spending time with family and reading.
• name: Hiranya Jayakody
  title: Founder
  role: Founder
  bio: Co-founder and CTO - HEO Robotics Hiranya Jayakody is the CTO and co-founder of HEO Robotics. He has a PhD in mechatronics engineering from UNSW Sydney and a bachelor's degree in electronics engineering from University of Peradeniya, Sri Lanka. In addition to HEO Robotics, he worked as a researcher at UNSW Sydney focusing on computer vision and machine learning for agriculture as well as robust control of aerial vehicles and space robots.